Organizational behaviour in fast food industry is an important area to analyze as fast food sector is growing rapidly. It has direct positive relation with organizational productivity. Around the globe‚ the penetration of fast food sector is enormous. A field study was conducted in order to evaluate the employees’ perception of various dynamics of organizational behaviour. The context selected was the fast food restaurants of Pakistan. A sample of 100 fast food restaurants’ employee was selected and
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Fast food restaurants popularity In the old days people used to eat healthy home-cooked meals together with their families. However today we can see that people‚ mainly young people prefer to eat outside their houses‚ or order from fast food restaurants‚ and this is due to the huge increase in popularity of fast food restaurants. This change is related to three main factors‚ such as the change in life‚ prices and good service‚ and finally the influence of publicity. One of the main reasons why
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4.3 Familiarity of various fast food restaurant brands Table 4.3 | | Frequency | Percent | Valid | KFC | 28 | 28.0 | | McDonalds | 23 | 23.0 | | Dominos Pizza | 13 | 13.0 | | Pizza Hut | 17 | 17.0 | | Cafe Coffee Day | 19 | 19.0 | | Total | 100 | 100.0 | Figure 4.3 Interpretation: From the above study on the familiarity of fast food restaurants‚ we can see that KFC has the highest familiarity (28%) and McDonalds stands second with 23%. Cafe Coffee
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Working in Fast Food In the essay “Working at McDonald’s” ‚ the author Amitai Etzioni argues that working at McDonald’s or any fast food restaurant does not teach the necessary skills or habits required to succeed in a professional job. He writes that people that work at these fast food places never get to practice entrepreneurship‚ self discipline‚ self supervision‚ or self scheduling. Etzioni compares the job at these places as robots working in an assembly line. According to his research two
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McDonald’s and Burger King make huge profits. Both fast food restaurants are able to serve thousands of people daily. Due to the advertising that both places do like McDonald’s sends out flyers in the mail so does Burger King. When watching television there are commercials about both restaurants. I have gotten coupons for Burger King on my receipts at my local corner store. Which McDonald’s does not do that with coupons on receipts? The way that both restaurants are setup makes it possible to handle people
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research designed to identify preferred location‚ potential target markets‚ competitors’ analysis‚ and its feasibility and success of “Beautiful Stranger” fast food restaurant. 2. Business Characteristics and Operations Eating out is a wonderful experience‚ something one can enjoy with family and friends. However‚ eating healthily at restaurants on a regular basis may pose a few challenges. Being unfamiliar with the cuisine‚ cooking style or serving portions‚ one may wind up eating larger portions
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2013 How McDonalds changed fast food “Chances are that you have had a McDonald’s meal in the past or if not‚ you certainly know a lot of people who have. It’s the biggest fast food chain in the world‚ with 32‚000 outlets in 117 countries.”(Salisbury). The fast food industry has taken advantage of the fact that our daily lives have become busier and busier thus creating a simple solution by introducing cheaper food‚ several locations and fast service. Over the years McDonalds has not only
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Causes of the Popularity of Fast food Restaurants In the United States‚ the popularity of fast food restaurants is growing every day. Nowadays people can buy a whole meal in those restaurants for just three dollars. The fast food restaurants have been considered to have poor health benefits on the people who consume it regularly. American people consider that fast food restaurants make their life easy and uncomplicated. The popularity of this type of restaurants is increasing because of
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Research topics in business and Management A-Marketing 1. A comparative study on application of advertising through cell phone framework among various types of goods and services 2. Market entry strategy in an emerging market using Country of Origin information 3. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 4. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
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Walking into some fast food restaurants can be exciting. As soon as you walk in you start to smell their prize winning food‚ you can feel the heat that is coming from the grills that they use to make your favorite fast foods. You can see the whole restaurant just with one look‚ there is always people ready to help you order your meal and fast service. That’s the quality’s every fast food restaurant should have and Burger King has all those. Burger King has many competitions from McDonalds to any other
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