OF THE COMPANY The companies that the research team has chosen consist of MCDONALD’S‚ PIZZA HUT and KFC‚ three franchise companies that provide food for the masses to enjoy. CONTACT PERSON For each of the contacts the researchers had to call the companies who have bought the franchises in Pakistan‚ which are Cupola for KFC‚ Siza Foods (Private) Limited for McDonalds and MCR (Pvt.) Ltd for Pizza Hut. All three companies could not provide the sales related information that was required since
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EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellencethat has earned the respect of consumers and industry experts alike.Building a leading pizza company has required relentless innovation‚commitment to quality and dedication to customer service and value. Thequalities of entrepreneurship‚ growth and leadership have characterizedPizza Hut’s business through more than four decades of success. Throughthe strength of its heritage‚ its culture and its people
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MARKETING PLAN FOR A NEW PRODUCT: PIZZA HUT’S ‘INSTA PIZZ’ (FROZEN PIZZA) [pic] MARKETING MANAGEMENT MKT-201 Prepared For AFREEN CHOWDHURY Lecturer Department of Business Administration East West University PREPARED By FAHMID KHAN ID# 2008-2-10-178 Date of submission: 15 April 2010 April 15‚ 2010 AFREEN CHOWDHURY Lecturer Department of Business Administration East West University Bangladesh Subject: “Submission of the marketing plan.” Dear Madam: It
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objectives and quality. It can be applied on business strategies‚ customers‚ services quality‚ structure‚ suppliers‚ distributors‚ partners and any business procedures. It leads to the organization to be more efficient and effective in doing businesses. The aim of this paper is to explain plan for continues improvement‚ processes and how to manage the work performance after apply it using “Pizza Hut” as an example. Continues Improvement System Planning It is noticeable that the term Quality Assurance
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ECONOMY Pizza Hut Restaurants of all kinds have scrambled to keep customers coming in during recent difficult economic times. Pizza Hut is in an unusual spot. It isn’t exactly fast food‚ but it isn’t quite full-service fare either. Pizza Hut has never been perceived as being on the low end of pizza prices. As the economy sagged‚ all these factors cooled down business for the red-roofed purveyor of pies. So Pizza Hut did what many companies did. It cut prices. At first‚ it shocked the pizza category
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John’s is their emphasis on providing a superior quality traditional pizza. This core competency has been the foundation of their success and it has helped them enter thriving into the pizza industry‚ which appeared to be matured and saturated. John Schnatter (founder of Papa Johns) key target was to keep their products “simple‚ consistent and focused”. By keeping this philosophy of providing a better product‚ Papa Johns was able to penetrate the pizza industry. Their marketing emphasized more on their
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within the restaurants and the other recruiting for positions within the Restaurant Support Centre. Both teams work to recruit the right people into the right positions. The Compensation & Benefits Team: This team aims to provide all Pizza Hut (UK) employees with a comprehensive and competitive benefits package‚ including; fair pay‚ bonus‚ health care and pension. The team also works to produce HR policies and procedures‚ which are in line with UK legislation and manages the employment
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_PRODUCT_ Domino’s Pizza has chosen a market follower strategy. The product positioning of Domino’s is delivery in 30mins or less pizza to every customers. At such product promise‚ Domino’s able to implant the top of mind in customer’s mind. The product mix has evolved to include pizza‚ salads‚ sandwiches‚ chicken wings and specialty desserts. Whereas‚ Pizza Hut has always followed "Single brand positioning" called "Pizzas". Pizza Hut also goes with multiple product strategy as Pizza Hut not only sells
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example‚ in the case of Pizza Hut‚ it could be a threat for the company. If it will happen in Pizza Hut then there is possibility that Pizza Hut may lose their customers and the customers may shift towards the new entrants. However‚ for the self-defense of Pizza Hut against the new entrants‚ it is essential that company should be prepared and should make measures to oppose this kind of threat utilized by new companies in the food industry. By following these planning‚ Pizza Hut can be safe from new
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1. PIZZA HUT Pizza Hut is a global fast food chain‚ a subsidiary of Yum! Brands Inc.‚ the world’s largest restaurant company. It was founded in Wichita‚ Kansas‚ USA in 1958 and is running its operations in about 91 countries worldwide. It is one of the major competitors of McDonald and Subway. Pizza Hut serves a large variety of starters‚ soups‚ salads‚ sandwiches‚ Pastas and deserts. Strategies:- The strategies at Pizza hut are guided by principles like Cleanliness‚ Hospitality‚ Accuracy
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