In the 2000s Unilever has switched to a structure based on global product divisions. What do you think is the underlying logic for this shift? Does the structure make sense given the nature of competition in the detergents and food business? Either of two linked companies‚ Unilever PLC (based in London) or Unilever NV (based in Rotterdam). They are the holding companies for more than 500 firms worldwide that manufacture and sell soaps‚ foods‚ and other products. The modern Unilever was established
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director of Innosight. June 2011 Harvard Business Review 65 B SPOTLIGHT ON PRODUCT INNOVATION 66 Harvard Business Review June 2011 BACK IN 2000 the prospects for Procter & Gamble’s Tide‚ the biggest brand in the company’s fabric and household care division‚ seemed limited. The laundry detergent had been around for more than 50 years and still dominated its core markets‚ but it was no longer growing fast enough to support P&G’s needs. A decade later Tide’s revenues have nearly doubled
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Cleansing Action of Detergents (Using Capillary rise) Synopsis This project report explains about the surface tension and capillarity of liquid through a simple experiment of finding the capillarity of various detergents. Oil stains and grease on dirty clothes cannot be removed‚ using water alone‚ because water does not wet them. If detergents added ‚ surface tension is decreased‚ the area of contact is increased. Detergent molecules have
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Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer electronics‚ packaged food products‚ soft drinks‚ tissue paper‚ and chocolate bars. Subsets
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whereby consumers demand CSR from company and do prefer to purchase from them (Moore‚ n. d.). However‚ in the context of Singapore not all consumers are willing to purchase eco-friendly household product such as detergent. It can be due to higher pricing as compared to conventional detergent‚ consumers are new to the products or consumers do not see the benefits of using eco-green products (Nielsen‚ 2015) However‚ environment friendly consumer will continue to support green products despite higher
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Category | Home Care brands- detergents | Sector | FMCG | Tagline/ Slogan | ‘Sabki Pasand Nirma‚ Washing Powder Nirma’ | USP | Product with low price without compromising on quality | STP | Segment | Economy Segment | Target Group | All Indian households and laundry stores | Positioning | Quality at very affordable price | SWOT Analysis | Strength | 1. Strong brand equity developed over the years 2. Wide distribution network 3. Market leadership in detergent market (mid priced segment)4
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The Art of War for Managers While “The Art of War” was written by Sun Tzu during the 6th century B.C.‚ long before the colonization of the Americas‚ the onslaught of the Crusades‚ and before the Persian Wars of around 490 B.C.‚ it remains relevant to this day. There is also strong evidence that the work inspired Napoleon and was used in the planning of Operation Desert Storm. “The Art of War” has withstood the sands of time due to its simplistic approach‚ and its applicability to non-military
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Sainsbury’s (also known J Sainsbury PLC as its parent company) is a chain of supermarkets in the United Kingdom. The group also has interests in property and banking. The group has an estate worth about £8.6 billion (March 2007). Till 1995‚ it was UK’s largest grocer (losing to Tesco at the year and was then pushed into third by ASDA in 2003). However‚ the company’s fortunes have improved since the launch of a recovery programme by Justin King (the company’s Chief executive officer) in 2004. They
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What started out as a two man partnership in Cincinnati‚ Ohio has grown into the world’s largest manufacturer of consumer packaged goods with operations in 80 countries and markets 300 brands in 180 countries around the world. In 1837 William Procter and James Gamble formed Procter & Gamble (P&G) to manufacture and sell candles and soap. Being that Cincinnati was booming from its hog butchering trade the suggestion for the partnership apparently came from their mutual father-in-law‚ Alexander
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the Indian heritage of the Company and the synergies of its global alignment with Unilever. The new logo symbolizes the Company’s mission of ‘Adding Vitality to Life’. Hindustan Lever’s broad product portfolio spans soap‚ detergents‚ personal products and food. Soap‚ detergents and scourers generate roughly 46% of revenues‚ while the rest is largely accounted for by personal products (26%)‚ beverages (11%)‚ other products (2%) and exports (10%). Processed foods and ice cream and other products collectively
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