INTRODUCTION: Ufone GSM is a Pakistani GSM cellular service provider. It is one of the six GSM mobile companies in Pakistan and it is a subsidiary of Pakistan Telecommunication Company Limited. It has a subscriber base of 20 million of June 2009. The company commenced its operation under the brand name of Ufone from Islamabad in January 29 2001. During the years‚ Ufone continued on the path to success; the company has network coverage in more than 5885locations and across all major highways of the country
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away from a baby? For the better or the worse‚ the mother should be considerate and do the right thing. There are so many solutions that take place in this decision. Why not keep the baby? Is it too much work and time? Why not put the baby up for adoption? Is the pain at giving birth not worth saving a human beings life? Why do mothers make the
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A Study of Consumers Behaviour towards Purchasing Decision of Car Mrs. Apurva Jain Assistant Professor‚ Department of Management‚ (MBA Programme)‚ Shrimad Rajchandra Institute of Management & Computer Application‚ Uka Tarsadia University‚ Bardoli apurva.jain@utu.ac.in 94277337227 Abstract: Consumer behavior represents the study of individuals and the activities that take place to satisfy their realized needs. That satisfaction comes from
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Adoption is Always an Option Adoption is an industry. It’s a business that relies on suppliers and consumers for profit. The only difference between adoption and other large corporations? The products are children. Whether you were adopted or not‚ it’s likely a topic your parents once talked about‚ and something you might talk about in the future. I was adopted‚ and my opinion on adoption has changed drastically throughout the years‚ so I’m not trying to persuade you to believe what I’m saying
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New product Adoption and Diffusion The marketer has to understand this consumer adoption process to build an effective marketing strategy. The adoption process is the set of successive decision an individual makes before accepting an innovation. Diffusion of a new product is the process is the process by which an innovation is communicated in a social system over a period of time. Adopters of new product usually move through the following. 1. Awareness Buyers become aware of the product
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ABOUT CONSUMER BEHAVIOUR Consumer behavior is an applied discipline. Its application exists at two different levels of analysis. One is at the micro level perspective and other at the macro level perspective. Micro level seeks application of the knowledge faced by the individual‚ firm or an organization. The macro perspective applied knowledge of consumer include the aggregate level of problem faced by large groups or by society as a whole. Buying behavior is an attempt to understand and predict
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An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective Alok Gupta* (agupta@csom.umn.edu) Bo-chiuan Su (bsu@mgt.ncu.edu.tw) Zhiping Walter (Zhiping.Walter@cudenver.edu) ALOK GUPTA (agupta@csom.umn.edu) is an Associate Professor of the Department of Information and Decision Sciences‚ Carlson School of Management‚ University of Minnesota‚ USA. He received his PhD in Management Science and Information Systems from the University of Texas
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Business Ethics Index: Measuring Consumer Sentiments toward Business Ethical Practices Author(s): John Tsalikis and Bruce Seaton Source: Journal of Business Ethics‚ Vol. 64‚ No. 4 (Apr.‚ 2006)‚ pp. 317-326 Published by: Springer Stable URL: http://www.jstor.org/stable/25123756 . Accessed: 22/05/2013 02:18 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit
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The Effect of Terminologies on Attitudes toward Advertisements and Brands: Consumer Product Knowledge as a Moderator Author(s): Shih-Chieh Chuang‚ Chia-Ching Tsai‚ Yin-Hui Cheng and Ya-Chung Sun Reviewed work(s): Source: Journal of Business and Psychology‚ Vol. 24‚ No. 4 (Dec.‚ 2009)‚ pp. 485-491 Published by: Springer Stable URL: http://www.jstor.org/stable/27753928 . Accessed: 19/02/2013 01:24 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at
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Total Vehicle Sales Forecast Final Project Alexander Hardt Dr. Holmes Economic Forecasting 309-01W Summer II 8/6/2013 Executive Summary For this project I created a twelve month forecast for Total Vehicle Sales in the United States using four different methods. These four techniques are called exponential smoothing‚ decomposition‚ ARIMA‚ and multiple regression. To do so I picked one dependent (Y) variable along with two independent (X) variables and collected 80 monthly observations
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