care range by men’s magazine FHM 2008. In 2008 NIVEA signed a 4 year multi-million pound deal with England Football. More recently‚ NIVEA for men launched an ad campaign focusing on the England Football team leading up to the FIFA World Cup 2010. NIVEA was not an official partner of FIFA but of the England team only. The ad campaign was a massive undertaking that involved many media and strategies to fully make use of the World Cup as a vehicle for brand awareness. The FIFA world cup is touted
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Hillary Clinton is a Democratic candidate for the office of President of the United States in 2016. Clinton’s run was announced by campaign chairman John Podesta in an email to donors on April 12‚ 2015‚ and followed shortly by an official campaign video entitled "Getting Started”. Clinton served as the secretary of state of the United States of America from January 21‚ 2009‚ to February 1‚ 2013‚ and as a senator from New York from 2001 to 2009. She lost the Democratic presidential primary nomination
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Media and Social Media Campaign for Cofrad collaboration with London College of Fashion London College of Fashion has exclusively teamed up with world renowned mannequin manufacturer Cofrad‚ to present an exciting new installation located in the heart of Paris. ‘Water is to life what mannequins are to the fashion industry…Essential’ Without each other neither would survive‚ so we have created a unique sensory experience using digital projections to present a installation of life ’s essential
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segment itself different from Nike‚ which went well with the sports(basketball(Jordans)) theme and aligned it with youth style and music. What should they have done? The Elliot campaign made good use of the mobile as a viral marketing channel to spread brand awareness and get new customers on board on the campaign. Though people were paying for downloading content‚ it was important that they track the new followers to the store where they can touch and feel the product and experience the brand
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created the brand Saga since the start of the business 50 years ago. Saga group currently operates cruise ships to financial services for the over 50s age group‚ retaining these customers through loyalty plan has proven to be a good approach. The new campaign will focus on how Saga can communicate the loyalty schemes and other services to the accessible customers group. Primary study showed a general perception of Saga brand being more expensive; however it was justified saying that Saga provided a better
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appeals to cause customers’ cognition for the brand such as emotional appeals. (Vestergaard&Schroder‚ 1985) Therefore‚ excellent advertising campaigns will deeply strong the influence of product or brand in consumer’s mind. Finally‚ it can increase the sales of product and take the expected market share. In this essay‚ it will develop an advertising campaign for McDonald’s. In the first part‚ it will give a brief description of the McDonald’s and its products‚ target audience. The second part will
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NARRATIVE REPORT Happiness campaign is a campaign taken to share happiness anywhere and anytime to others. It is not just by giving them some sort of foods ‚ clothes and anything they need for but it’s the essence of the joy the laughter the smiles within their heart that gives them the true meaning of happiness. The only question is what makes them happy? Money‚ foods‚ shelter‚ gadgets‚ anything that suits their preference but are they really happy? Thus we quote that “a smile is a curve line that
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Bragg pushed on with Buell and his army not far behind. After a bloody battle in Munfordville‚ Bragg would accept Union Officer John Wilder’s surrender. The Kentucky Campaign was well on its way and for the most part successful. Although Bragg was celebrating his win‚ he was grand need of logistical support and under no circumstances able to turn and confront Buell’s Army of the Ohio. Therefore‚ he rallied his army and pushed on to Bardstown to assembly with MG Smith and the newly formed Confederate
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The crusades a known as a series of military campaigns that took place during the medieval England that fought against the Muslims of the Middle East. During the year 1076 the Muslims had captured the most holy of holy places for Christians‚ city of Jerusalem. In the 900’s Byzantium had successfully seized religion in Syria‚ in the begging of the 1030 the Seljuk Turks had managed to take over land and power in Syria. These actions prevented the emperor of Byzantium‚ Alexis I had sent an assignment
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Why Launch An Advertising Campaign To start off‚ when your company is just becoming established in the British market‚ consumers will have no knowledge of your product‚ we must encourage or persuade the consumer to buy your product. To make customers aware of the product we must advertise. Large scale advertising mainly consists of advertising on TV‚ Radio‚ newspapers and other large scale media. This ensures that advertising reaches the largest amount of people in the shortest amount of time. It
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