a situation that causes cultural misunderstanding that puts some human value at stake. It could be differences in language‚ lifestyles‚ mindsets‚ customs or religion. Cross-cultural risk is aggravated by ethnocentric orientation‚ which is when we use our own culture as the standard. Polycentric orientation denotes a host-country mindset in which the manager acquires a strong like-mindedness with the country he or she is doing business with. Geocentric is what all managers should strive for. It is
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because it could damage image of the corporation since many are under religious influence that are incompatible with the Ugandan culture. 2. The respective attitudes of Martin and Green are completely opposite of each other. Green definitely is ethnocentric because he believes the company should operate under the same morals and values as it does at home. Though the idea seems to be logical‚ however‚ under different cultures those morals and
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INTRODUCTION TO INTERNATIONAL MARKETING 1. What are the principal differences between marketing domestically and marketing internationally or globally? Discuss the various factors that have led to the growth of international business? There is very limited growth in domestic markets‚ so in order to remain healthy‚ most companies must grow and this has been achieved by going international. This is because many product markets in the industrialized nations are saturated which limits
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After securing the Mexican market by acquiring the two largest cement companies in Mexico‚ CEMEX started its internationalization process through exports‚ mainly targeting the United States. After the 1990 rupture when the US government imposed trade sanctions (58% countervailing duty on CEMEX’s exports)‚ CEMEX changed its internationalization process and looked for opportunities to conduct successful FDI. Foreign Direct Investments are synonymous for a high degree of international involvement and
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* Chapter 1 – Understanding Global Markets and Marketing Experiential exercise: 1. Do research on the Internet and use the Cultural‚ Administrative‚ Geographic‚ and Economic (CAGE) framework to discuss the distance between Japanese and United States automotive manufacturers. Answer: The Japanese automotive industry is one of the most prominent and largest industries in the world. Japan has been in the top three of the countries with most cars manufactured since the 1960s‚ surpassing Germany
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------------------------------------------------- GMR INTERNATIONAL CASE STUDY MODULE: Managing HR in a Global Business Environment STUDENT ID: S-00403589 TUTOR: PAUL COLDWELL [Escriba el extracto del documento aquí. El extracto es normalmente un breve resumen del contenido del documento.] I. CONTENTS I. Contents………………………………………………………………………………….1 II. Terms of Reference..…………………………………………………………………..3 III. Methodology………...………………………………………………………………….3 1. Introduction……………………………………………………………………………
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1) What are the major alternative staffing approaches for international operations? Explain the relative advantages of each and the conditions under which you would choose one approach over the other. a) ethnocentric staffing approach- Parent-country nationals‚ or people from the home country of the corporation are employed to fill key managerial positions because they are familiar with the goals‚ policies and procedures‚ technology and products of the parent company. They are in a much better position
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IHRM Case Study 1 1. Consider the three candidates in Exhibit A below. It forced to make a decision tomorrow‚ which candidate should Alistair choose for the job? What major factors should determinate his choice? Trianon is an Anglo-French avionics company‚ headquarter is in Marseille. Alistair was hire as Director of Personnel Development European Division‚ and he has to recruit a Quality Compliance Manager for the site in Hungary. In fact‚ decision was making for a ten-year joint venture
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sustainability report (available online) http://about.hm.com/gb/corporateresponsibility/sustainabilityreporting__csr_report2011_2.nhtml Atanu Mazumder.2008. “Approaches to managing staffing subsiadiares” CiteHR (Available online) http://www.citehr.com/13375-ethnocentric-approach-recruitment.html Chartered Institute of Personnel and development: (online) http://www.cipd.co.uk/hr-resources/factsheets/ Hofstede Analysis (online) http://geert-hofstede.com/sweden.html Brewster C‚ Sparrow P and Vernon G .2007‚ International
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MULTINATIONAL CORPORATION • Multinational entities have played a role in international trade for several centuries. • Multinational operations can be traced back several centuries to the British and Dutch trading companies. • After the above declined‚ the European overseas investments‚ mainly in the extractive industries dominated international trade. • The phenomenon as it is known today is the result of the lead taken by U.S. based companies in the post World War II period. Western
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