Chapter 1 – STRATEGIC HRM • Hrm – involves the productive use of people in achieving the organisation’s strategic objectives and the satisfaction of individual employee needs. • Objectives – Measurable targets to be achieved within a certain time frame. • Maximise human capital – focus on selecting‚ developing and rewarding top talent‚ encouraging open communication‚ team work and collaboration; and refusing to tolerate poor performance. • Job design‚ employee participation
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2010- section- A * WHAT IS E-MARKETING? Electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing‚ Internet marketing and online marketing‚ are frequently interchanged‚ and can often be considered synonymous. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to
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[pic] INTERNATIONAL MAREKETING MANAGEMENT OF MCDONALD’S: BY: IBRAHIM YOUSUF MULLA STUDENT ID: SBC/ 2777 SUBMITTED TO: SEVERN BUSINESS COLLEGE DATE: WORD COUNT: SUMMARY: In this report we will be discussing the international marketing management of McDonalds with respect to USA and Pakistan. This report covers McDonalds Corporation international market environment in which we discussed the international and domestic marketing
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Click on one of the questions below to learn more. How much will I pay in royalties and advertising? What fees will I pay when I become a KFC franchisee? Initial Franchise Fee = Monthly Service Fee (Royalties) = Advertising = $45‚000 (if you open a KT multi-brand restaurant‚ the fees will be $75‚000) 5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct
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FUNCTIONS OF INTERNATIONAL HUMAN RESOURCE MANAGEMENT Paolo Carlucci Atanas Atanasov Aneta Cholevová Content FUNCTIONS OF INTERNATIONAL HUMAN RESOURCE MANAGEMENT 1 THE INTERNATIONALIZATION OF BUSINESS 2 The Growth of International Business 2 HR and the International Business Challenge 3 How Intercountry Differences Affect HRM 4 IMPROVING INTERNATIONAL ASSIGNMENTS THROUGH SELECTION 5 Why International Assignments Fail 5 International Staffing: Sources of Managers 5 International
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When an organization has made a decision to enter an overseas market‚ there are a variety of options open to it. These options vary with cost‚ risk and the degree of control which can be exercised over them. The simplest form of entry strategy is exporting using either a direct or indirect method such as an agent‚ in the case of the former‚ or countertrade‚ in the case of the latter. More complex forms include foreign direct investments which may involve joint ventures‚ or export processing zones
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Test #3 Study Guide – International Management Chapter 12 – Motivation across Cultures Motivation – A psychological process through which unsatisfied wants or needs lead to drives that are aimed at goals or incentives Intrinsic – A determinant of motivation by which an individual experiences fulfillment through carrying out an activity itself and helping others Extrinsic – A determinant of motivation by which the external environment and result of the activity in the form of competition and compensation
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Q2. ‘An understanding of the international context‚ including national ‘cultures’‚ is increasingly important in HRM.’ To what extent do you agree with this statement? Knowledge of the international context and culture is imperative for the survival of organizations whether based locally or internationally‚ since countries around the world are fast becoming a melting pot of people from different nations or as Multinational corporations (MNC’s) operating and competing across the globe. Culture influences
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CS2 Chapter one – The Undertow Of Culture Our argument is that culture is the most neglected part of management; culture matters. Converging cultures While everyone starts growing into the same habits‚ culture is hard to be detected. In large cities however people with different cultures get together (NYC). Management is not just a set of principles and techniques than can be universally applied. It is different in every country and culture depending on its habits. The argument is due to an
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He who lets himself in for politics‚ that is‚ for power and force as means‚ contracts with diabolical powers and for his action it is not true that good can follow only from good and evil only from evil‚ but that often the opposite is true. Anyone who fails to see this is‚ indeed‚ a political infant. - Max Weber‚ “Politics as a Vocation” (1946: 122-123) Even if‚ and precisely if we are forced to grant that his (Machiavelli’s) teaching is diabolical and he himself a devil‚ we are forced
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