0 More Next Blog» Create Blog Sign In Business Models & Strategy The Business Models & Strategy blog is an online resource center for entrepreneurs‚ small business owners‚ business and marketing professionals. Our goal is to provide relevant information‚ educate and engage with all the professional that are interested in business and strategy. Home Business Toolkits T h ur s day‚ June 30‚ 2011 Labels Use of Porter’s (1985) Value Chain Framework Checklists (2) Use of Porter’s (1985) Value Chain Framework
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1.1 BUSINESS INDUSTRY OVERVIEW The fast food industry in Malaysia is saturated with players such as McDonalds‚ KFC‚ Wendy’s‚ Chili’s‚ Nandos and the like. The industry is relatively large in terms of the participating brands in fast food business. Fast food business is categorised according to the food served as well as their facilities and locations. There are restaurants selling specifically burgers‚ pizzas or only chicken‚ Mexican cuisine and many others. According the location‚ some restaurants
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Michael Porter’s video discusses how to gain competitive advantage and in the market place using specific strategies. Competitive advantage is the positioning of a company in its competitive environment. The starting point to have superior competitive advantage is to “improve faster than the competitors can catch up”‚ and this requires strategies. One of the strategies is broad differentiation which is defined as having a unique benefit over the competition. In other words you need to market a product
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CONTENTS I. INTRODUCTION............................................................................................ 2 I.1. FRANCHISE .............................................................................................. 2 I.2. KFC............................................................................................................. 2 II. MAIN CONTENT........................................................................................... 3 II.1. SHOPS...............
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Furthermore‚ Nespresso reported annual sales of USD 3‚22 billion in 2011‚ growing by 20% during the fiscal year. The aim of Nespresso is to become the icon of the perfect coffee worldwide and to be established at the super premium brand. 2. 5 FORCES‚ MODEL OF PORTER a. Rivalry among competiting sellers Competitive intensity of the market is strong because of the many multinational that manage the market and who have a couple of coffee brands each one. Furthermore‚ Nespresso did have a patent for
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EXECUTIVE SUMMARY Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range
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Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
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1.0 Introduction Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain. KFC held over 55 percent of the U.S market in terms of sales and operated over 10‚200 restaurants worldwide in 1998. KFC first opened in Australia 1968. Present day KFC now serves over 2million customers a week. With over 600 stores Australia wide. This report will aim to analyse and critique KFCs purchasing and supply management activities. In particular
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Porter five forces analysis From Wikipedia‚ the free encyclopedia A graphical representation of Porter’s Five Forces Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the
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KFC is a multinational fast food chain company that has successfully established itself in the Latin American market. It has a long history‚ going back to where Colonel Harland Sanders created its distinct recipes. The KFC brand is well known in Latin America‚ which makes it a powerful marketing tool to use against competitors‚ but presently‚ is not conducting business in two countries of South America such as Paraguay and Uruguay. Currently‚ KFC is under massive attacks from animal organizations
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