CHAPTER 1 Introduction to Research BB204 Business Research Methods 1 Learning Outcomes After studying Chapter ❶‚ you will be able to: • Describe what research is and how it is defined. • Distinguish between applied and basic research‚ g pp ‚ giving examples‚ and discussing why they fall into one or the other of the two categories. • Explain why managers should and should not do in order to interact most effectively with researchers © 2009 John Wiley & Sons Ltd. www.wileyeurope
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References 13 Introduction The Regency Grand Hotel is one of the most prestigious and luxurious hotels in Bangkok‚ Thailand. Since its inception‚ it has earned a brand name in the industry owing to the exceptional salaries and benefits offered. The hotel staff and managers felt privileged being a member of the hotel‚ and perceived that they were being taken well care of under the leadership of the then General Manager. The following case study illuminates the dilemma of the employees undergoing
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Introduction Case Study of Regency Grand Hotel This hotel is based in Bangkok and was established by local investors 15 years ago and was operated by Thai general manager since that time. It had 700 employees that time and use to provide good employee benefits‚ above market rate salaries and job security and bonuses regardless of the hotel performance during that year. This hotel was sold to an American large chain of hotel who wanted to expand its operation in Thailand. The general manger
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summary A long with large quantities of hotel building and developing‚ there were many problems formed when the hotels operate by different ways. In this report‚ my aims are founding main problems from Hotel Moulin a Vent and providing solutions to help Hotel seeking a sustainable way for developing . In this report‚ I will expound the Main Issues in the hotel. Using SOWT and PESTL mode to analyze hotel internal environment and external environment‚ Hotel facilities changed and developed‚ Evaluate
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Teamwork in the Tourism and Hospitality Industry-A case study of Labadi Beach Hotel-By HELENA ODOI INTRODUCTION Organisations are described as social entities with a common goal of providing goods or services to their clients on a profit or not-for-profit bases. As social entities‚ organisations are made up of groups of people who must work together and coordinate their efforts to achieve a common goal. This calls for the creation of groups or teams within organisations with their individual or
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Compare the application of different motivational theories within the workplace Motivation is ‘a reason or reasons for acting or behaving in a particular way’. Motivation can be defined as a process that helps achieve goals through behaviour that guides and maintains behaviour in order to achieve a positive end result. Motivation leads to actions‚ such as researching a topic‚ educate yourself to further your knowledge or working to earn money. Abraham Maslow believed that humans had motivation
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from college‚ you won’t get a car.") But motivation that comes from within really makes the difference. Theories have been developed over the years as to what motivates us and those theories are what I intend to discuss. Compare and Contrast of Motivational Theories Maslow’s Hierarchy of Needs Maslow showed little interest in animal or laboratory studies of human behavior. He chose instead to collect data for his theories by studying outstanding individuals. His studies led him to believe that people
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CASE IN POINT 1.2: GLOBAL HOTELS AND MOMMA’S MOTELS Suppose you work in the IT department of Global Hotels‚ a multinational hotel chain. Global Hotels runs several specialized business support systems‚ including a guest reservations system that was developed in-house to meet the requirements of a large company with worldwide operations. Guests can make one-stop online reservations by visiting Global’s Web site‚ which has links to all major travel industry sites. Global Hotels just acquired
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International tourism to reach one billion in 2012 PR No.: PR12002 Madrid 16 Jan 12 International tourist arrivals grew by over 4% in 2011 to 980 million‚ according to the latest UNWTO World Tourism Barometer. With growth expected to continue in 2012‚ at a somewhat slower rate‚ international tourist arrivals are on track to reach the milestone one billion mark later this year. International tourist arrivals grew by 4.4% in 2011 to a total 980 million‚ up from 939 million in 2010‚ in a year
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Major Issues 1) Management issues on the part of Fancy Consultants & Company a. Sent an intern alone on his first assignment b. Assignment was only slated for 1 week (Piccoli 53) c. Pulled intern from job before it was completed 2) Blake jumped right to an IT solution without understanding the as-is system fully. He “Put the cart before the horse” (Piccoli 49). 3) Only topical analysis was done causing failure in the design and implementation stages a. Interviewed GM‚ and FM’s b. Did
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