BACKGROUND The Battle of the Coral Sea was a series of several naval battles fought during the 4th and the 8th of May‚ 1942‚ between Japanese forces and Allied forces (U.S. and Australian). It represented the first battle in history with aircraft carrier warfare on both sides. The Coral Sea is located just off the northeastern coast of Australia‚ southwest of the Solomon Islands and east of New Guinea. Who was involved There were four major groups of ships engaged in different parts of the
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Brooks Brothers is almost 200-year-old American clothing brand. It was open with a mission statement “To make and deal only in merchandise of the finest body‚ to sell it at a fair profit‚ and to deal with people who seek and appreciate such merchandise”. I think the store on Broadway could bring us back in time and fill with the spirit of history. A lot of wood‚ stairs‚ books and pictures on the walls‚ muted imposing music‚ well dressed and groomed sales associates‚ couches‚ colorful furniture‚
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Coles now declares war on the price of chickens * By Karen Collier * From: Herald Sun * March 29‚ 2011 An article in Herald Sun on 29 March 2011 shows how the marketing principles of positioning strategy and competitive strategy used by Coles declare the price of chickens. According to this article‚ fresh chicken which the Coles brand poultry has been added in Coles’ Down Down campaign and they have reducing at least 5000 items since June last year that estimation could help its customers
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A Battle Royal for Equality: An Analysis of Ralph Ellison’s “Battle Royal” “Battle Royal” provides a realistic portrait of the difficulty of being a black person in a Country dominated by white men. Ellison uses several symbols in “Battle Royal” to illustrate the black struggle for equality. These symbols include the stripper‚ the flag tattoo on the stripper’s stomach‚ the blindfold‚ and the battle itself. The stripper is symbolic of the connection between women and black people in the eyes
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RBV vs. Positioning School * RBV may be seen as a response to the positioning school approach Similarities * Both see super normal returns as objective * Both seek sources of competitive advantage * Managers are rational * Both models are prescriptive in nature * There we recognize that much of the underlying concepts have great resemblance. For instance‚ non-substitutability of a resource in RBV is similar to the threat of substitution in five forces and inimitability
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Selecting an Overall Positioning Strategy The full positioning of a brand is called the brand’s value proposition—the full mix of benefits on which a brand is differentiated and positioned. It is the answer to the customer’s question “Why should I buy your brand?” Volvo’s value proposition hinges on safety but also includes reliability‚ roominess‚ and styling‚ all for a price that is higher than average but seems fair for this mix of benefits. The figure shows possible value propositions on which
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In August‚ 480 BC while the Persians took over their city and scorched it‚ the Athenians fled to Salamis after the Battle of Thermopylae. The Battle of Salamis was a naval battle‚ which was fought in September‚ 480 BC between Persia and the Greek city-states. It took place on a small island in the Saronic Gulf near Athens‚ Greece in the canals between Salamis and Piraeus. Effectively under Themistocles and led by the Spartan Eurybiades‚ the Greeks had 371 small oared ships known as triremes and pentekonters
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streets of Canada‚ with little to show for on the actual battlefields of Europe. However‚ on the battlefields of Europe‚ volunteer Canadian troops had gone up and above the call of duty during their careers‚ specifically during the Battle of Vimy Ridge. During that battle‚ the Canadian Corps fought as a single unit instead of four
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Epistemology is the nature of knowledge. Knowledge is important when considering what is reality and what is deception. The movie "The Matrix" displays a social deception in which Neo‚ the main character‚ is caught between what he thought was once reality and a whole new world that controls everything he thought was real. If I were Neo‚ I would not truly be able to know that I was in the matrix. However‚ it is rational to believe that I am in the matrix and will eventually enter back into my
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Northern Virginia‚ General Meade headed the Union’s Army of the Potomac. Both sides saw the need to win that one‚ crucial victory to turn the tide completely in their favor. They would get their chances at a small town in Pennsylvania. The battle was dubbed the Battle of Gettysburg for the town of Gettysburg‚ PA. By June of 1863 General Lee asked President Davis to march his army north out of VA. Davis granted Lee permission. Lee‚ with 75‚000 troops‚ made his way north‚ just west of the Blue Ridge
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