the heuristics and biases approach) and the ecological approach advanced by Gigerenzer and others. We make a proposal of how to integrate Simon‟s approach with the main current approaches to decision making. We argue that this would lead to better models of decision making that are more generalizable‚ have higher ecological validity‚ include specification of cognitive processes‚ and provide a better understanding of the interaction between the characteristics of the cognitive system and the contingencies
Premium Decision making Decision theory Cognition
THE PROCESSES OF BUILDING BRAND EQUITY This paper combines the conceptual framework of customer-based brand equity (Keller‚ 1993) and six-stage model of brand evolution (Goodyear‚ 1996) to develop the processes of building brand equity. Focuses of brand equity building are suggested for each stage. Key words: brand equity‚ brand knowledge‚ brand evolution INTRODUCTION Successfully building‚ managing‚ and tracking the brand equity of brands are main goals of brand management. The brand strategies
Premium Brand Brand management Branding
reflection of inner beauty‚ where the intellect shines through‚ complete with comfort quotient. Fashion has spread in all the spheres of our life. Fashion designing is a lucrative profession. Fashion trends keep changing and most fashion divas and models are the one to make them. The youth is a major follower of fashion trends. Fashion trends also get influenced from Bollywood as well as Hollywood. Metros like Mumbai and Delhi witness the quick changes in fashion especially in college going crowds
Premium Fashion Haute couture Fashion journalism
Five Forces has become the de facto framework for industry analysis. The five forces measure the competitiveness of the market deriving its attractiveness. The analyst uses conclusions derived from the analysis to determine the company’s risk from in its industry (current or potential). The five forces are (1) Threat of New Entrants‚ (2) Threat of Substitute Products or Services‚ (3) Bargaining Power of Buyers‚ (4) Bargaining Power of Suppliers‚ (5) Competitive Rivalry Among Existing Firms. Don’t
Premium Barriers to entry Marketing Economics
the social model have numerous evidence to support their findings and a common lay view was that mental health is affected by and a response to the broader social factors like the environment (Tew‚ 2005). Mr A can agree that his depression is likely to be a result of his life struggles and his unemployment status in relation to his depression as he believed he had the responsibility to cater for his family’s needs and by him being unemployed he felt he wasn’t able to be a good role model for his children
Premium Illness Mental disorder Sociology
Project Management Life Cycle (PMLC) Models 1-Introduction (Wysocki‚ 2012‚ p321) stated ‘the project management/projects landscape is based on two characteristics‚ goal and solution’ in complexity and uncertainly classification on the project. There are five (5) (MPLC) models to classify and mange of the projects. Linear and incremental in Traditional Project Management (TPM) approach. Iterative and Adaptive in Agile project management (APM) approach. Extreme in Extreme Project Management
Premium Project management
Microcapitalism in the Service of the Poor: The Grameen Model and Its Cross-Cultural Adaptation Journal of Business Communication‚ Vol. 33‚ No. 1‚ 27-49 3 4. Besley‚ T. and Coate‚ S. (1995). ’Group lending‚ repayment incentives and social collateral‚ ’ Journal of Development Economics‚ vol. 46 (1)‚ (February)‚ pp. 1 - 18. 5. Cain‚ M.‚ Khanam‚ S. Rokey and Nahar‚ S.‚ 1979. Class‚ patriarchy‚ and women ’s work in Bangladesh. Population and Development ReviewVol. 5 No. 3‚ pp. 405–438. 6. Chua R.T and Llanto G
Premium Microfinance Poverty Debt
The Blast in Centralia No. 5 by John Bartlow Martin highlights multiple failures in public administration. In this case study Bartlow reviewed how government operated during the 1940’s. In this paper I will touch on a few issues or concerns that were widespread during the 1940’s. I will explain alternative methods that could have been implemented to create change in a period when corruption and lack of oversight was widespread. Logistical Alternatives Four Logistical alternatives Scanlan could
Premium World War II Nazi Germany United States
Models of abnormality Abnormality is defined as a behaviour that deviates from the ideal social norm. One definition of abnormality is the failure to function adequately and are unable to meet their activities of daily living independently for example getting washed and dressed daily‚ being able to hold down a job and interacting with other people. It suggests that people should be able to achieve personal wellbeing and contribute to society. Rosenhan and Seligman (1989) identified there as being
Premium Schizophrenia Bipolar disorder Major depressive disorder
Heston’s Stochastic Volatility Model Implementation‚ Calibration and Some Extensions Sergei Mikhailov‚ Ulrich Nögel Fraunhofer Institute for Industrial Mathematics‚ Kaiserslautern‚ Germany‚ Mikhailov@itwm.fhg.de; Noegel@itwm.fhg.de 1 Introduction The paper discusses theoretical properties‚ shows the performance and presents some extensions of Heston’s (1993) stochastic volatility model. The model proposed by Heston extends the Black and Scholes (1993) model and includes it as a special case
Premium