form of portable media players and smart phones. Apple also sells intangible goods in the form of software‚ music‚ and video. The Apple Store chain operates over 150 branches worldwide‚ where the devices and software and sold and serviced. Apple products can be narrowed as “iPhone ‚ iPad ‚ iPod touch ‚ Mac ‚ Apple” I will target the iPhone in my research At the Macworld Conference & Expo in January 2007‚ Steve Jobs revealed the long anticipated iPhone. On February 5‚ 2008‚ Apple updated the
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In 1999‚ Mary Kay’s senior executives were contemplating a new strategy. This new strategy was necessary to face stagnant sales‚ changing consumer trends and increased competition. I. Background A. Industry and Distribution Channel Mary Kay was a direct seller of cosmetics and toiletries. This direct sales force consisted mainly of women who sell full-time or part-time through home demonstrations. The company’s product line included items such as skin creams‚ cosmetics‚ fragrances and
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Mary Kay vs. Maybelline Mary Kay has been one of America’s most trusted global names in skin care‚ makeup & body care for many years‚ as well as Maybelline cosmetics. Both provide America and the rest of the world with astonishing beauty products like make up‚ lip stick‚ and lip gloss. When American women and teenagers go out to buy their cosmetics‚ they are bombarded with different ads and different products saying that what they make is the best thing out there. Mary Kay and Maybelline cosmetics
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MARY KAY’S EC SYSTEMS Founded in 1962‚ Mary Kay (marykay.com) has about 1.8 million consultants selling its cosmetics and fragrance in 34 countries. In 2008‚ the company had about $2.4 billion in wholesale sales. As a company that has based its reputation on personal contacts in door-to-door visits and home gatherings‚ one might think that Mary Kay would not benefit from EC. Actually‚ the opposite is true. Currently‚ more than 95 percent of Mary Kay’s independent salespeople place orders via the
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NEGATIVE EXTERNALITY AND PRICE ELASTICITY OF DEMAND OF PETROLEUM Prepared for: Heng Kiat Sing Course Leader of ECO MBA Submitted: 6th Nov 2006 Prepared by: Liu Yi (IBMS/0607/009) EXECUTIVE SUMMARY This report was authorized by the request of ECO5005 Economic of the Business Environment course leader‚ Heng Kiat Sing. This is to enable student to have a clear understanding on Externality‚ and Price Elastic‚ thus‚ enable to analyze price elasticity of demand of problem. In the
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Founded in 1962‚ Mary Kay (marykay.com) has about 1.8 million consultants selling its cosmetics and fragrances in 34 countries. In 2008‚ the company had about $2.4 billion in wholesale sales. As a company that has based its reputation on personal contacts through door-to-door visits and home gatherings‚ one might think that Mary Kay would not benefit from EC. Actually‚ the opposite is true. Currently‚ more than 95 percent of Mary Kay’s independent salespeople place orders via the Internet.
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Theory) leads to high employee motivation. * Mary Kay ’s automobile reward program is highly valued by employees (high outcome valences in Expectancy Theory) and has spurred many consultants to perform at very high levels. Automobile reward is contingent on the meeting of minimum monthly sales targets. * Consultants ’ need for belonging and esteem (Need Hierarchy Theory) is cost effectively leveraged by the various recognition programs. * Mary Kay Cosmetics has training systems to improve performance
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Elasticity is a measure of how much buyers and sellers respond to changes in market conditions. There are 3 types of elasticity of demand‚ which are price elasticity of demand‚ income elasticity of demand and cross elasticity of demand. In general‚ elasticity of demand is important for a firm in price setting for its products. Price elasticity of demand is the percentage change in quantity demanded given a percent change in the price. It is a measure of how much the quantity demanded of a good
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CASE STUDY :MARY KAY EC SYSTEM Mary kay was founded 1962 the business has about 1‚8 million consultants selling its cosmetics and fragrances in 34 countries. It has about $2.4 billion in whole sales. The drivers of EC at Mary Kay include: Expand universe of potential buyers There is an increase of sales Customers expectations are met Increase brand products Ease of doing business Competitive pressure Cost effectiveness Provides more information to customers Improved customers service
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Mary Kay Ash A woman whom we all know as being the entrepreneur that started the highly profitable business‚ Mary Kay Inc.‚ was much more than just the pretty face that stood as a representation of the company. Ash was even more than a mascot‚ but rather‚ the entire mind behind the Mary Kay Inc. Starting out as Mary Kathryn Wagner‚ born on May 12th‚ 1918 in Hot Wells‚ Texas‚ Ash started her legacy. In 1939‚ Ash became a saleswoman for Stanley Home products‚ where she hosted parties and
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