Studies The year 2010 saw a sudden spurt in this instant noodles category with two major FMCG players‚ GSK and ITC venturing in. Besides‚ existing competitors are also trying for a rebound. Circa 1982. All it took was two minutes to woo the hungry souls. The country had just been introduced to a revolutionary product‚ which took over hundreds of households by their hunger pangs‚ offering them an instant solution. Maggi Instant Noodles had entered the kitchens of India‚ the first one of its
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Paradox of Instant Communication The way we communication has evolved over the centuries‚ from flying pageants‚ to Morse code‚ telephone‚ to cellphone‚ instant messaging (IM) to video chat. We have all these different forms to communicate now a day that it’s hard to keep track of all of them. Like you try emailing someone‚ they facebook you‚ you IM them and then they text you so you call them. You use so many different types of tools to communicate that instead of them being instant they take
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Ben Amaro Government 2302 Leblanc November 2012 Pushing a Wet Noodle A.) As a group we decided to kill things more than to amend or keep them. I think that had a lot to do with the different roles everyone in the group had‚ and the people they were trying to please. Members were politically at different ends of the spectrum. There were only two issues that everyone wanted to keep or cut completely. As a group‚ we were all able to agree on provision C‚ mandating that insurance companies
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Indomie Pricing Strategy One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore‚ pricing affects other marketing mix elements such as product features‚ channel decisions and promotion. In this case‚ Indomie is brand of noodle which was produced by PT Indofood Sukses Makmur‚ Tbk. As a leader of brand noodle‚ Indomie has pricing strategies‚ it product-line pricing. They set different price in
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its pricing strategy‚ which is one of localisation rather than globalisation. Table II illustrates the comparative Big Mac prices (flagship brand of McDonald’s) from around the world. It succeeds in highlighting the point that McDonald’s has had to come up with different pricing strategies for different countries. More importantly‚ rather than just having a different pricing policy for the Big Mac in these listed countries‚ McDonald’s has had to select the right price for the right market. The
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Confessions of an Instant Messenger In this context‚ Conor Boyland is arguing that using AIM‚ and Facebook has become an addiction to himself‚ and other teenagers alike. He states that communicating via the Internet is damaging social skills‚ wasting time‚ and even going so far as to becoming a drug to certain individuals‚ who can’t go a couple of hours without messaging on their phone‚ or the Internet. Throughout the passage‚ where he does not compel anyone‚ he does advise readers to
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Welcome to Vietnam! If someday you decided to go to visit other countries‚ you should go to visit the very beautiful country‚ Vietnam! It is located in Southeastern Asia‚ nearby Thailand‚ Laos‚ South China Sea‚ alongside China‚ and Cambodia. It is very interesting that Vietnam has the geographic shape looks like the letter S. The weather is hot‚ rainy and humid from May to September and it is dry from October to March. There are a lot of big cities in Vietnam‚ for example‚ Ho Chi Minh City‚ Ha Noi
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Elektra Electronics Company is a business division of a mid-sized company focused on manufacturing and selling a high quality consumer electronic device through high-end marketing channels such as specialty shops and exclusive department stores. These specialty outlets advise and educate customers about the desirable features of different electronic devices. Elektra charges on average 500 per unit to its distributors‚ who mark it up to 899 when selling to retail customers. After many years of high
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Written Assignment 5 Pricing Strategies One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Pricing also affects other marketing mix elements as well‚ such as product features‚ channel decisions‚ and promotion. A pricing strategy is a course of action designed to achieve pricing objectives. This strategy helps marketers set prices. There are many ways to price a product. The following‚ figure
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Developing Pricing Strategies and Programs Marketing Management Price Changing in the Internet Internet reverse the fixed pricing trend‚ since: Buyers can: Get instant price comparisons from thousands of vendors. Name their price and have it met. Get products free. Both Buyers and Sellers can: Negotiate prices in online auctions and exchanges Sellers can: Monitor customer behavior and tailors offers to individuals. Give certain customers access to special prices. Consumer Psychology
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