ADIDAS BRAND AUDIT Eleonora Popova Nertila Asani Reita Hackaj Tomas Krajcovic TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2 Brand
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In today’s world‚ Nike and Wal-Mart are two big corporations that play a vital role in many lives. They both started from humble beginnings and have become a big phenomenon not only in the United States‚ but globally as well. Through what I would call very smart business concepts both have been able to grow exponentially over the past few decades. Wal-Mart has been able to pretty much dominate retail while Nike has been able to pop up first in peoples mind when it comes to sports apparel. Wal-Mart’s
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Introduction - Nike Nike is the company with one of the most recognised logos in the world – the “swoosh” logo. They are the worlds’ largest sports and fitness company and are a leader in sports equipment research and development earning an estimated US$14 billion in revenue. Nike anticipates the needs of the consumer and this innovation is what sets them apart from its competition. They have a desire to design products which will give definite technological benefits whilst enhancing an athletes’
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Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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worldwide marketing of footwear‚apparel‚ equipment and accessory products. . It sells its products to around 18‚000 retail accountsin the United States and through a mix of independent distributors‚ licensees and subsidiaries innearly 200 countries. NIKE is the largest seller of athletic footwear and athletic apparel in the world.The Company creates designs for men‚ women and children. The top selling product categoryincludes running‚ basketball‚ childrens‚ cross-training and womens shoes. It also
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Adidas Kisha Dean Tusculum College BSN-554 Introduction Adidas was formed in 1948 and named for its founder Adolf “Adi” Dassler. It is currently the largest manufacturer of sportswear in Europe‚ while it is second worldwide after Nike. It is based in Germany and currently has more than one-hundred and seventy subsidiary companies. The company was formed after Dassler and his brother Rudolf disbanded their previous company‚ Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The
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we used market value based on the share price of Nike on July 5‚ 2001and number of shares outstanding‚ which resulted in the weights of debt and equity of 10.2% and 89.8% respectively (see Exhibit 2). Cost of Debt: Cost of debt was calculated by Ms. Cohen by finding the historical interest rate of 2.7% and tax rate of 38%. We agree with her estimation of the tax rate of 38%‚ but calculated a cost of debt of 7.17% based on the market price of Nike bonds and finding their yield to maturity (see Exhibit
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INTRODUCTION Company Profile Founded by Bavarian shoe designer Adi Dassler‚ Adidas is one of the world’s most recognized brands. From the 1950s through the 1970s‚ Adidas drove the world’s athletic shoe market with its product originality. During that time‚ Adidas grew exponentially from a small‚ German‚ family-owned business into a multi-billion dollar‚ global sporting goods enterprise. Building its brand on “passion for sport‚” Adidas prides itself on an unrelenting work ethic‚ its strong international
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chron.com/different-types-pricing-strategy-4688.html Different Types of Pricing Strategy Pricing is one of the four elements of the marketing mix‚ along with product‚ place and promotion. Pricing strategy is important for companies who wish to achieve success by finding the price point where they can maximize sales and profits. Companies may use a variety of pricing strategies‚ depending on their own unique marketing goals and objectives. Premium Pricing Premium pricing strategy establishes a price
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For Adidas‚ the beginning was with shoes. “Shoes to play in‚ shoes to play better in‚ shoes to win in.” Shoes that‚ one day would go on to be worn by champions that would win trophies and medals‚ shoes that would break impossible records. Athletes of all kinds would wear them and create magic wearing them. Today‚ Adidas is one of the world’s leading brands‚ recognized and respected. In 1925‚ in a small German village‚ the world got its first taste of Adidas. It was there‚ in a village by the name
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