1 Master Dissertation Surname: Nicolas Name: Bresch Subject: Value Based Pricing: How companies can use their final customers’ perceived value in a business to business market? 2 Table of content: 1.1 Background of the study ............................................................................................................... 4 1.2 Research question........................................................................................................................
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THE NATURE OF AGENCY RELATIONSHIP The need to appoint another person to perform one act or another on one’s behalf assumes greater proportion daily. This is so because of the rapid economic developments that has taken place in the recent years. A party may want to do many things but because of lack of time or expertise‚ he is compelled to appoint another person to act on his behalf and whatever that other person does will be binding on him. The question is: ‘Who is an agent?’ An agent is one who
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the second wave in the positive theory of accounting‚ focuses among other things on agency theory. What is agency theory? Elaborate the components of agency costs as described by Jensen & Meckling (1976). Answer: Agency theory is based upon the more general contracting theory that the most cost effective form of organizing economic activity is through a firm based structure. Jensen & Meckling describe agency theory is a contract under one party (the principle) engages another party (agent)
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There are several differences between cost-based pricing and value-based pricing. In this essay we will consider a few of them. Value-based pricing is based on the customer’s perception of value rather than the seller’s cost as the key. Cost-based pricing is based on the product. A company comes up with an idea of what they think would be a good product and sets the price after considering all the production costs plus a target profit. (Kotler‚ Armstrong‚ 2008‚ p. 285‚ 286) Instead of starting
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Agency Costs of Free Cash Flow‚ Corporate Finance‚ and Takeovers Michael C. Jensen Harvard Business School MJensen@hbs.edu Abstract The interests and incentives of managers and shareholders conflict over such issues as the optimal size of the firm and the payment of cash to shareholders. These conflicts are especially severe in firms with large free cash flows—more cash than profitable investment opportunities. The theory developed here explains 1) the benefits of debt in reducing agency
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the short-run and long-run implications for the economic situation of the drug industry. Include in your answer the impact on prices‚ new development‚ etc. of drugs. Include appropriate graphs showing the difference between monopoly pricing and competitive pricing. The drug industry currently takes on both monopolistic and competitive market structures. When a drug company develops a new drug‚ there are patent laws that allow the company to have a monopoly on selling the drug. In the short-run
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Jet2.com marketing is orientated at their brand logo “Jet2.com friendly low fears”. Jet2.com tries to sell their flights and holidays on their website. To achieve better sales Jet2.com uses different promotion‚ advertising and market research strategies. Jet2.com uses full marketing mix to advertise. 97% of Jet2.com bookings are done online. It is important to have good website. It is designed using eye tracking studies conducted by research company SimpleUsability to know how customers respond
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Pricing Course Module in Marketing Management Course Modules help instructors select and sequence material for use as part of a course. Each module represents the thinking of subject matter experts about the best materials to assign and how to organize them to facilitate learning. Each module recommends four to six items. Whenever possible at least one alternative item for each main recommendation is included‚ as well as suggested supplemental readings that may provide a broader conceptual context
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Gautrain Management Agency Gautrain is Africa’s first world-class‚ modern mass rapid transit rail and bus service for Gauteng‚ a province regarded as the economic heartland of South Africa‚ which links Johannesburg‚ Pretoria‚ and OR Tambo International Airport. It was built to relieve the traffic congestion in the Johannesburg–Pretoria traffic corridor and offer commuters a viable alternative to road transport‚ as Johannesburg has limited public transport infrastructure. The project was completed
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employee-to-sales ratios and tells restaurants to cut staffing when the sales have dropped below a certain range at any hour. This has agency problem written all over it. Maybe not so much along the lines of managers acting for the best interest of shareholders but definitely managers acting in their own interests and not in the employee’s best interests. This agency problem is arising from the
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