CHAPTER 1- OVERVIEW OF MARKETING 1. Marketing – social and management process where individuals or groups acquire their needs and wants by creating value and exchanging it among themselves. 2. Marketing Process : * Understand the marketplace and customers needs and wants. * Design a customer-driven marketing strategy. * Construct an integrated Marketing program that delivers Superior value. * Product * Promotion * Price * Place * Build profitable relationships
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The main goal of a finance manager is maximizing of wealth rather than maximizing profit--measuring wealth or value is by cash flows and not accounting profits. This goal must be constantly in mind when making investments‚ financing these investments‚ and funding the company’s day-to-day operations. The total value of the firm can be increased by pushing up the price or market value of the existing shareholders’ ordinary shares. Investors react to poor investment decisions or poor financing decisions
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Explain the seven principles of supply chain management . Take an example of any product in the market and explain Bullwhip effect. Answer: Seven Principles of SCM are: – 1. Group customer by needs Effective SCM groups customer by distinct service needs‚ regardless of industry and then tailors services to those particular segments. 2. Customize the logistics network – In designing their logistics networ k‚ companies need to focus on the service require
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PRINCIPLES OF DESIGN Unity and Variety ( Balance ( Emphasis and Subordination Scale and Proportion ( Rhythm and Repetition Directional Forces ( Contrast PRINCIPLES OF DESIGN 1. UNITY AND VARIETY ← Unity is a sense of oneness‚ of things belonging together. Also called harmony‚ it is concerned with combining similar elements to create a pleasing appearance. ← Variety is concerned with combining art elements by adding slight changes to increase visual interest. 2.
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Franklin 1 Jonathan Franklin Allen Layne Criminal Investigations 18.OCT.2013 Investigations And The Principles A successful crime scene investigation depends deeply on the collection and analysis of various kinds of evidence. Forensic scientists rely on the classification of certain evidence and they have different ways of dealing with it. One major difference is biological and physical. Physical evidence refers to the collection of anything at the crime scene that comes
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The principles of Learning Unit 112 (City and guilds 7407 2003 /2004) Arnie Sacknusem Introduction “The history of education is littered with failed theories‚ even those that were the result of years and years of research.” Page 213‚ David Minton Teaching Skills in Further & Adult Education The “Principles of Learning” are a broad collection of learning theories that have been and developed over time. This essay aims to show how these different theories underpin current
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1.1 Explain the various elements of the marketing process “Marketing is a business activity in which the organization‚ in order to satisfy the demands of the industry‚ decides the preferred items and/or solutions‚ familiarizes them with consumers‚ determines prices‚ arranges the product sales and impacts clients.” (Liu G 2011) The above definition is describing the core intention of promotion. “Marketing is the process used to find out which items or solutions may be of interest to clients‚ and
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service d. superior promotion (b; Easy) 2. The marketing manager at Sunshine Car Washes is holding a training session for new employees. She stresses that perhaps the most important concept of modern marketing is _____. a. customer relationship management b. e-mail advertising c. a quality Web site d. properly trained sales people (a; Moderate) 3. Jeff Bezos‚ founder of Amazon.com‚ wants to deliver a _____ to every customer. a. special experience b. superior value c. wide selection of products d
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Unit 003: Principles of welding Lesson 1 Handout 1 – Heat sources required for fusion welding The following basic notes have been produced for learners and tutors and if required could be extend. Objectives 3.1.1(a)(b)(c)(i)(ii)(d)(e)(i)(ii)(iii)(iv)(v) Introduction To make a fused joint the heat source must be capable of creating localized fusion in a controlled manner. Basic requirements for the production of a fully fused joint: Temperature should be `significantly above
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ACCT 112: PRINCIPLES OF ACCOUNTING 1 ACCOUNTING THEORY NOTES (a) International Accounting Standards and International Financial Reporting Standards. The foreword to accounting standards defines Accounting Standards as Authoritative statements of how particular types of transaction and other events should be reflected in financial statements. Accounting Standards are developed to achieve comparability of financial information between and among different organizations. International Accounting
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