Preview

Seven Principles of Supply Chain Management and Bull Whip Effect

Good Essays
Open Document
Open Document
628 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Seven Principles of Supply Chain Management and Bull Whip Effect
Explain the seven principles of supply chain management . Take an example of any product in the market and explain Bullwhip effect.
Answer:
Seven Principles of SCM are:

1. Group customer by needs
Effective SCM groups customer by distinct service needs, regardless of industry and then tailors services to those particular segments. 2. Customize the logistics network

In designing their logistics networ k, companies need to focus on the service require ment and pr ofit potential of the

customer segments identified.

3. Listen to signals of market demand and plan accordingly
Sales and operations planners must monitor the entire supply chain to detect early warning signals of changing customer demand and needs. This demand driven approach leads ot more consistent forecast and optimal r esource allocation.

4. Differentiate the product closer to the customer
Companies today no longer can afford to stock pile inventory to compensate for possible forecasting errors.
Instead , they need to postpone product differentiation in the manufacturing process closer to actual consumer demand. This strategy allows the supply chain to r espond quickly and cost effectively to changes in customer needs.
5. Strategically manage the sources of supply by working closely with their key suppliers to reduce the overall costs of owning mater ials and services, SCM maximizes profit mar gins both for themselves and their suppliers.
6. Develop a supply chain wide technology strategy

as one of the cornerstones of successful SCM information technology must be able to suppor t multiple levels of decision making. It also should afford a clear view and ability to measure the flow of products, services and information.

7. Adopt channel spanning performance measur es
Excellent supply chain per formance measurement systems do more than just monitor internal

You May Also Find These Documents Helpful

  • Powerful Essays

    tma02 good essay

    • 2278 Words
    • 8 Pages

    It will be seen that whilst the intentions of service providers is to improve and empower…

    • 2278 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Supply Chain Management

    • 29886 Words
    • 120 Pages

    Chapters 1/2: Introduction and Perspective ................................................................. 3 Chapter 3: Product Development Decisions................................................................. 7 Chapter 4: Procurement Decisions ............................................................................... 9 Chapter 5: Manufacturing Decisions........................................................................... 17 Chapter 6: Distribution Decisions ............................................................................... 25 Chapter 7: Transportation Decisions .......................................................................... 29 Chapter 8: Service Decisions ...................................................................................... 37 Chapter 9: Generate Demand Decisions..................................................................... 38 Chapter 10: Forecasting Decisions............................................................................. 44 Chapter 11: Information Technology Decisions ......................................................... 48 Chapter 12: Other Decisions ....................................................................................... 53 Chapter 13: Financial and Operating Reports............................................................. 55 Chapter 14: Research Studies..................................................................................... 73 Chapter 15: Performance Evaluation .......................................................................... 83 Chapter 16: Firm Management and Advice................................................................. 85 Appendix: Web-Based LINKS Access......................................................................... 87 Index…

    • 29886 Words
    • 120 Pages
    Powerful Essays
  • Satisfactory Essays

    Other tools that can aid in decision making can be used to make informed decisions. One of them is called…

    • 257 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    and services we offer that will put us a step ahead of our competitors. It also services a an…

    • 648 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Supply Chain Management

    • 1921 Words
    • 8 Pages

    In 1990’s, Hewlett-Packard faced several problems with inventory levels for the Deskjet Printer product line. This printer was produced in Vancouver’s facility and from there was shipped to a distribution center. HP has three distribution centers (DC), in North America, Asia Pacific and Europe that at the moment were filled of Deskjet stock.…

    • 1921 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Supply Chain Management

    • 3521 Words
    • 15 Pages

    The average company spends nearly half of every dollar it earns on production needs—goods and services it needs from external suppliers to keep producing. A supply chain consists of all parties involved, directly or indirectly, in the procurement of a product or raw material. Supply chain management (SCM) involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.…

    • 3521 Words
    • 15 Pages
    Good Essays
  • Good Essays

    Critique Marketing Myopia

    • 462 Words
    • 2 Pages

    Point on which writer want to put focus is of extreme relevance in present day world and companies do need to be always on their toes when it comes to serving their customers. They should be ready to take feedback and do market research to find ways in which they can better serve their customers, either by upgrading their products or by coming up with new solutions for customer ever changing demands and requirement. Companies which can come up with breakthrough and out of box products like Apple’s IPod, IPhone and I Pad can overnight change how business is done and close fate of many companies.…

    • 462 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Supply chain Management

    • 1831 Words
    • 7 Pages

    The case discusses about the operation of the world’s largest convenience store chain Seven-Eleven in Japan, and the way it became Japan’s top leading super market chain. Seven–Eleven started its operation in Japan in November 1973 under an area licensing agreement between Ito-Yokado Co., Ltd., and The Southland Corporation. With more than 15,500 stores worldwide, Seven-Eleven Japan Co., Ltd (SEJ) franchises 6,900 stores in Japan and most of the remaining stores located in North America. SEJ has maintained the top position in convenience stores in Japan for twenty years since it opened its first store in downtown Tokyo in May 1974 under the strong leadership of Mr. Suzuki (Chairman and CEO of SEJ). The retail chains total sales including franchise stores in 1997 were $16 billion with record net profit of $550 million, making it the largest retail chain store in Japan. It also had the highest average sales per store per day among the three leading convenience store chains SEJ, Daiei Convenience Systems and Family-Mart. SEJ's commanding market position and outstanding performance has been largely due to its pioneering innovation in rationalizing Japan's convenience retail industry. The convenience store concept is brought to Japan by Southland Corporation, which provides SEJ with the necessary know-how to get started. However, SEJ's innovation in supply chain management soon placed it far ahead of Southland in both profitability and business process technology.…

    • 1831 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Supply Chain Management

    • 2140 Words
    • 9 Pages

    Nike the world leader in sports apparel manufacturer with a market share of 32 percent and market cap at $20billion decided to implement i2 demand planning engine to manage its supply chain at a cost of $400million. It was supposed to help Nike with its supply chain and to reduce the lead time for the manufacturing of sneakers from nine months down to six. The i2 system worked on the principle of using the data from the previous sales figures and predicting the productions numbers for the future.…

    • 2140 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Submitted to Mr. Kazi Mahfuz Mamtazur Rahman Course Instructor Course Title: Service Marketing Course Code: MKT 402…

    • 2101 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Journal of Service Research

    • 11186 Words
    • 45 Pages

    Additional services and information for Journal of Service Research can be found at: Email Alerts: http://jsr.sagepub.com/cgi/alerts Subscriptions: http://jsr.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://jsr.sagepub.com/content/13/4/426.refs.html…

    • 11186 Words
    • 45 Pages
    Better Essays
  • Powerful Essays

    SUPPLY CHAIN MANAGEMENT

    • 5289 Words
    • 22 Pages

    IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation, personal selling and sales promotion and combines them to make a clear maximum communication impact.…

    • 5289 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Supply Chain Management

    • 1103 Words
    • 5 Pages

    Successful SCM requires a change from managing individual functions to integrating activities into key supply chain processes. An example scenario: the purchasing department places orders as requirements become known. The marketing department, responding to customer demand, communicates with several distributors and retailers as it attempts to determine ways to satisfy this demand. Information shared between supply chain partners can only be fully leveraged through process integration.…

    • 1103 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Supply Chain Management

    • 5919 Words
    • 24 Pages

    Supply Chain Management (SCM) is backbone of any organizations. It is the combination of art and science that goes into improving the way a company finds the raw components it needs to make a product or service and deliver it to customers. Supply chains are difficult to put together but once they are in place, it looks just right. The depth of supply chain increases as organizations explore various dimensions of business. There are many options available for companies to integrate supply chain as a competitive weapon which has emerged as a strategic business tool for deriving competitive advantage at the global business environment supply chain and is finally finding place as a strategic imperative for an organization. A supply chain manager should use the changes that occur in economic trends as opportunities. Most resources used in the process of delivering a product or services add value but some do not. Such resources should be eliminated. The purpose of this paper is to promote an understanding of SCM, Impact of Globalization on SCM, Challenges and Scope and Implementation of ERP at Retail SCM with brief review of its major benefits and implementation at Reliance Retail.…

    • 5919 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Keys To Success

    • 3138 Words
    • 11 Pages

    1) Keys to success. Explain supply chain of the company and draw the supply map.…

    • 3138 Words
    • 11 Pages
    Good Essays