OPEN UNIVERSITY MALAYSIA FACULTY OF BUSINESS MANAGEMENT BMMK 5103 MARKETING MANAGEMENT Fathimath Numa Rasheed S1309011905 A041562 7910571 fanura@gmail.com Hamid Sodique Villa College ACKNOWLEDGEMENT I would like to extend my sincere gratitude to Mr. Hamid Sodique who lectured this module‚ for the continuous support and all the advice and thoughts that have been given. I would also be thankful to the assistance that
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Table of Contents * The meaning of Management * Management Functions and Process * Management Approaches * Motivation Theory * The Meaning of Management Management may be defined in many different ways: “Management is the development of people and not the direction of things” - Lawrence A Appley “Management is defined as the process by which a co- operative group directs action towards common goals” - Joseph Massie “Management is a distinct process consisting of planning
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MG 511 Strategic Marketing Case Study: Marketing Planning at ‘Just Us! Cafes’ Lecturer: Date: Name: Student No: Ms. x 20th Dec. 2010 Seánpaul Walsh X Contents: 1.0 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 2.0 External Analysis Porter’s 5 Forces 4 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic
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Essay on Marketing Management Areda L. Sermons Liberty University BUSI 520-B18 This essay will explore how Joshua 1:9 relates to marketing management. The main point of the verse is to be courageous. Daily aspects of life require courage. For some‚ courage comes easily. For others‚ it may present a challenge. Courage can be defined as the quality of the mind or of the spirit that enables a person to face something that may be difficult‚ a danger‚ painful‚ etc.‚ without
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IIMM/AP/1/2006/5150 NAME :- SUNIL KUMAR DHAKA SUBJECT:- PRINCIPLES & PRACTICE OF MANAGEMENT ANSWER:- 1(a) FUNCTIONS OF MANAGERS: All the managers have to perform certain functions in the organization to get the things done by the others. Functions of management are:- a) Planning b) Organising c) Staffing d) Leading e) Controlling f) Coordination (a) Planning: - Planning is an indispensable function of management. It determines the objectives to be achieved and
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Table of Contents The principles of project management2 Viability of Project’s Success/Failure Criteria4 Additional standard for the project’s success/failure6 Calvert Social Index success/failure criteria7 Principles behind project management systems and procedures7 Human and material resources to achieve successful projects8 Information Security Audit System and Procedures 9 Key elements involved in terminating projects and conducting post-project appraisals 9 key elements involved
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of marketing be sequential in nature? Answer: Introduction: The main purpose of marketing management is to direct those activities by which the marketing goals can be achieved. According to Cundiff & Still “To achieve the marketing objective-planning‚ organization‚ coordination & control is necessary. Whether he is a marketing manager‚ industrial middlemen or consumer retailer each &every one has to do planning‚ organization & control of activities to achieve the marketing goals
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13. In June an investor purchased 300 shares of Oracle (an information technology company) stock at $20 per share. In August she purchased an additional 400 shares at $25 per share. In November she purchased an additional 400 shares‚ but the stock declined to $23 per share. What is the weighted mean price per share?(10%) ANS: $22.91‚ found by 14. The Bookstall‚ Inc.‚ is a specialty bookstore concentrating on used books sold via the Internet. Paperbacks are $1.00 each‚ and hardcover books are
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MARKS: 80 ( Each case study for 20 Marks) Subject – Principles and Practice of Management Commu`nicating in a Crisis Overview Valley High School‚ situated in Kodaikanal‚ was established in 1980 and is owned by a well respected charitable trust. It overlooks a lake and is a modern building equipped with state-of-the-art facilities. The total student enrolment is 2000‚ out of which more than 50% are girls and the rest boys. The students are all from affluent‚ educated families. The school
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Fayol’s Principles Of Management In Mcdonalds of authority and unity of direction). [pic][pic] Fayol (1841-1925) Functions and Principles of Management Henri Fayol‚ a French engineer and director of mines... Premium Fayol 14 Principle Of Management wordpress.com/2008/12/04/henri-fayols-14-principles-of-management/). Wherever authority is exercised responsibility arises. The application of essential to good... Premium Fayol’s Principle Of Management complexity of organizations‚ more professional
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