TUGAS MEDIA BARU “Brand Activation” Disusun Oleh: Descy Arfiyani C0708022 Desain Komunikasi Visual UNIVERSITAS SEBELAS MARET 2010 Brand Activation merupakan aktifitas dua arah dimana sebuah brand ada untuk “bergerak” mendekati target market maupun target audience. Sedangkan target sendiri melakukan aktifitas yang berhubungan dengan fasilitas aktifasi yang disediakan oleh penyelenggara. Aktifitas pemasaran ini berbeda jauh dengan aktifitas iklan yang biasa disebut sebagai
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Is it important for people who work in the media to be ethical? (Yadav‚ 2011‚ p.5) Ethics refer to well-founded standards of right and wrong that prescribe what humans ought to do‚ usually in terms of rights‚ obligations‚ benefits to society‚ fairness‚ or specific virtues. The term “morality” can be used either 1.descriptively to refer to some codes of conduct put forward by a society or‚ (a) some other group‚ such as a religion‚ or (b) accepted by an individual for her own behaviour or 2.normatively
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Social Media Table of Contents Table of Contents 2 Introduction 3 Traditional Marketing 3 Social Media 4 Advantages 4 Challenges 5 Disadvantages 5 Conclusion 7 References 8 Introduction Social media has become more widely used in the past few years while traditional methods have been used less. There are many ways to use social media to market an event. It can be used to reach to a great number of people‚ keep in contact with attendees‚ and
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Assignment 1: Social Media LEG100 July 28‚ 2013 Facebook is a very popular social media site where users can share their ideas and feelings about events in an open atmosphere. These ideas are known as “statuses”. Additionally‚ the site is used to share pictures‚ videos‚ and other points of individual interest with the rest of the world or just a selected few. This is totally up to your personnel preferences. A growing trend is using Facebook as a social media marketing arena. There are several
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1 August 2010 Media Influences on Society Media is a major part of everyday society of all ages and cultures. It is a way of keeping everyone connected to each other. Because it has that ability to reach the mass‚ it can serve as a very influential tool. Something with this much power is naturally a topic of discussion on its positive and negative influences on society. Some of its major influences that have been the source of many conducted studies are violence‚ marketing‚ politics‚ and self
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Introduction The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements‚ rapid social change‚ technological innovation‚ rising personal income and standard of life and the decline of some traditional forms of control and authority. There is an association between the development of mass media and social change‚ although the degree and direction of this association is still debated upon
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Media Diet Diary Form Name: [Delete the example in the first row; change the date of Day 1 to reflect when you actually started this assignment. Put dates for days 2 to 5.] Day 1: Monday August 25th‚ 2014 Time (Start-Stop) Channel Device Activities Motivating Factors Reflections 08:30-08:35 Facebook Web Logged in quick to see if anyone watched my airshow video I posted from a few days back. Was just thinking about the owner of the company that had some aircraft in an airshow over
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* MEDIA LITERACY is the ability to understand and make productive use of the media. It is also educated‚ cultivated‚ and cultured. Media Literacy also have 4 principles and these are: * Media constructs reality. * Media use identifiable techniques. * Media are business with commercial interests. * Media present ideologies and value messages. MEDIA CONSTRUCTS REALITY. * In this principle‚ it tells us that media manipulates humanity. Our understanding of reality and what the world
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Media literacy Media literacy is a repertoire of competencies that enable people to analyze‚ evaluate‚ and create messages in a wide variety of media modes‚ genres‚ and forms. Education Media Education is the process of teaching and learning about media.[1] It is about developing young people’s critical and creative abilities when it comes to the media. Media education should not be confused with educational technology or with educational media. Surveys repeatedly show that‚ in most industrialized
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Mainstream Media hegemony and new media environment By Muhammad Ahmad Sheikh International Broadcaster‚ Journalist and educationist (Ex- Deputy Controller‚ Head of current Affair National Broadcasting Service Radio Pakistan‚ Bureau chief mediacon international‚ member CMA‚‚ Community Media Association‚ UK)‚ published author ezine and upublish.com) Pakistan’s mainstream media outlets have perhaps misunderstand the meaning of free flow of information under the freedom of press law. Perhaps they
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