Abstrac The purpose of this paper is to review the history of "green marketing" since the early 1990s and to provide a critique of both theory and practice in order to understand how the marketing discipline may yet contribute to progress towards greater sustainability. The paper examines elements of green marketing theory and practice over the past 15 years by employing the logic of the classic paper from 1985 "Has marketing failed‚ or was it never really tried" of seeking to identify "false
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Financial Economics 46‚ 199–221. Conrad‚ J. and G. Kaul‚ 1993. Long-term market overreaction or biases in computed returns? Journal of Finance 48‚ 39–63. Contractor‚ F.‚ 1990. Contractual and cooperative forms of international business: Towards a unified theory of modal choice‚ Management International Review 30‚ 31–54. Cornett‚ M. and H. Tehranian‚ 1992. Changes in corporate performance associated with bank acquisitions‚ Journal of Financial Economics 31‚ 211–234. Cummins‚ J.‚ S. Tennyson‚ and M. Weiss
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“Compare Modern Management motivation Theories and Buddhist teaching for motivation” Assignment 01 Lecture – Mr. Thilak. S. Subhasinghe Student – Rev. R. Chandawimala (SIBA-BABL-10-04) Subject – Buddhism and Modern Management (111 304 ) Institute – Sri Lanka International Buddhsis Academy. What is Motivation? Motivation is the word derived from the word ’motive’ which means needs‚ desires‚ wants or drives within the individuals. It is the process of stimulating people to action to accomplish
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that consistency with his personality. Lastly we have distinctiveness which refers to whether an individual displays different behaviors in different situations. When attempt to explain why we behave certain ways we understand attribution theory. Attribution theory suggests that when we observe an individual’s behavior‚ we attempt to determine whether it was internally or externally caused. Internally caused behaviors are those we believe to be under personal control of the individual. Externally caused
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compare and contrast one process and one content theory of motivation. Evaluate how appropriate they are for organisations today. This essay’s aim is to analyse and establish an understanding of various motivation theories and their possible application within organisations. Along with implementing‚ the information related to motivation‚ this essay would demonstrate the importance of motivation and it is necessary for organisations to motivate their employees effectively Motivation derives from the Latin
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action. “Motivation is a combination of needs that influence behavior and action” (Kressler‚ 2003). In case if an employee is to successfully complete a task in any organization‚ he or she requires motivation‚ performance capacity and development potential in order to activate skills‚ experiences‚ talents and creative energies‚ and reach company goals. The main purpose of this assignment is the consideration and analysis of motivation theories (content & process theories)‚ on which based the modern
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Change Process Theories: A Review Outline Introduction Four types of Organizational Change Theories: Van de Ven and Poole • Dialectical: Kurt Lewin • Evolution: o Lippitt‚ Watson‚ and Wesley o Bartlett and Kayser • Teleology: o Edgar Schein o Prochaska and DiClemente • Life Cycle: Ichak Adizes Conclusion Introduction An enduring quest of management scholars is to explain how and why organizations change. The processes of change or sequences
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known as the "Third Force". Humanistic Psychology incorporatesaspects of both Behavioral Psychology and Psychoanalytic Psychology. Behaviorists believe that human behavior is controlled by external environmentalfactors. Psychoanalytic Psychology is based on the idea that human behavior iscontrolled by internal unconscious forces. Though he studied both Behavioraland Psychoanalytic Psychologies‚ Maslow rejected the idea that human behavior iscontrolled by only internal or external forces. Instead‚ Maslow’s
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this needconsumers are exposed to a variety of thirst quenchers for example water‚ juice etc.However consumers choose to consume a Coca Cola beverage instead which indicatestheir satisfaction is fulfilled by a want for this particular beverage. Motivation Coca Cola appeals to two types of needs within a consumer. The first is the biogenic needwhich is the psychological utilitarian need of thirst which can be seen as the lowest level of the Maslow Hierarchy of Needs (Fig 2). Coca Cola however seeks
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Frederick Herzberg – Two-Factor Theory of Motivation: 1. Introduction: The two-factor theory (also known as Herzberg ’s motivation-hygiene theory and dual-factor theory) states that there are certain factors in the workplace that cause job satisfaction‚ while a separate set of factors cause dissatisfaction. It was developed by psychologist Frederick Herzberg‚ who theorized that job satisfaction and job dissatisfaction act independently of each other. According to Herzberg‚ intrinsic motivators
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