tampons to be used all around the globe because of the size of the company‚ its distribution channels and its reliability. P&G effectively grew the usage of tampons in those countries which refused to use them. Tambrands decide to work with Procter & Gamble‚ getting benefits for both. Both companies know that culture is an important topic for marketing‚ and they develop a plan that allows them to get loyal customers. P&G and Tambrands understand that culture change in every nation‚ and because
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Research Brief Section 1 Meeting your objectives 1. Statements on the MAIN Original Objectives What are your MAIN Original Objectives when starting the brief of this report? (1) The main objective: evaluate the effectiveness of revenue that A.G. Lafley performed and compare with UNILEVER to analysis the successful of P&G. (2) The main objective divided into four sub-objectives: Collect the information of P&G ; Analysis the revolution on mega brand‚ innovation‚ concept marketing and human
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procter & gamble v/s Uniliver Project Report Financial Analysis Section (A) Table of Contents Acknowledgement 4 UNILIVER 5 History 5 Introduction 5 Business Vision 5 Mission Statement 6 Brands of Uniliver 6 PROCTER & GAMBLE 7 Introduction 7 Business Vision 7 Mission Statement 7 Brands 7 Uniliver Financial Statements Ratios Analysis (2012 v/s 2013) 8 Information to Management 8 1. Operational Analysis 8 Gross Margin 8 Profit Margin 8 2. Resource Management 8 Asset turnover 8 Working capital Management
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Marketing 5/ Advertising Case Study Analysis The Power of Advertising Submitted by: Dian Claudette Onias Submitted to: Mrs. Carlota Neri History/Background: In 1882‚ Harley Procter convicted the board of Procter & Gamble to give him $11‚000.00 for an outdoor advertising campaign for Ivory soap. The board was skeptical‚ but Procter’s status as son of one of the founders probably helped the board see thing his way. Soon after‚ Procter’s ads for Ivory Soap started showing up
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o CEO – Bart Becht o Reputation for rapid product innovation and industry leading profit margin o Powerbrands – a collective list of RB’s 19 Top Brands o Competitors: Procter & Gamble‚ Unilever‚ SC Johnson and Clorox RB’s POWERBRANDS STRENGTH WEAKNESS Steady double-digit growth Attracts a devoted customer base Achieves 60% gross margin 26.4% net profit margin Accounts for 70% of RB’s net revenue Did not sell in as high volumes as P&G De-emphasized R&D – receives budget
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SWOT Strengths - Remington leader on shaving and personal care products generates global revenue of US$350 million with 8 sales reps assigned to specific retailers. - United/Nu-Gro leaders in the lawn and garden care with sales US$550 million and insect control products with sales US$150 million‚ target customers who desire comparable products with lower prices than premium-prices. - Distributors offer same services than an internal sales force could and are responsible for the sales in
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----------------------------------- Jul 23‚ 2006 Industry Report of the FMCG sector profiling P&G‚UL‚KMN‚ ----------------------------------- Financial Statement Analysis In the healthy and growth inducing economic scenario of the 2000’s‚ P&G has seen double digit revenues growth to around $56b in 2005. Keeping its costs low has seen it achieve healthy profit margins of around 11% - 12%. Refer Table 1. Table 1 Margins P&G (in %) 2003 2004 2005 Gross Margin 49 51
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[Pick the date] | Submitted By-(Group 2)Ankita Singh Bhavna MoryaniJalpan ThakkarPradnya P. Karambelkar | PGDMHR 2012-14 | ETHICS CASE REPORT – THE TYLENOL CRISIS | Johnson & Johnson’s Strategy to Win Back Public Trust Johnson & Johnson had to win back the public trust. The two main reasons for the same were to reinstate the product (Tylenol) and to restore its own reputation. So to do so‚ it adopted a strategy which was executed in two phases: Phase 1: Actual handling of
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Sponsorship in sport. I found a small extract from an article in the Financial Times called‚ “Global quest for a sports fan for all seasons”. The article explains how a new sport attempts to break in to a new country. The paragraphs within the article that I am going to focus on explain how important sponsorship is‚ in order to allow a sport to expand beyond it’s native home ground. “Golf and rugby union are hoping their inclusion as Olympic
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Large Aircraft (VLA) market for the last 30 years. In order to make the decision of whether to take on this project‚ Airbus needed to find out the net present value of this investment. In this case‚ our team used both weighted average cost of capital (WACC) and flow to equity (FTE) to analysis the whole undertaking. Assumptions Before getting into more details about the expected financial return from the investment‚ we need to clarify several key issues. First‚ the investment in the A3XX is incredibly
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