Advertising & Promotion Spring 2009 Procter & Gamble (B) Light Duty Liquid Detergents May 16‚ 2009 Amanda Barraza Ted Chiang Olga Shipilo Clare Tan 1.What factors and policies guide promotion planning for the LDL’s? i)Budget Allocation: The LDL managers of Ivory Liquid‚ Dawn‚ and Joy spend about half of their marketing budget in advertising and with a lower share on promotion. This is different from the strategy of Colgate & Lever‚ who spends a higher percentage on promotion
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Caso P&G Año: 2013 What principles guide promotion planning at P&G for the light duty liquid detergent category (LDL)? Before analyzing H80‚ it is important to study the broader picture. First of all‚ America’s Light-Duty Liquid Detergent (LDL) is a very mature and steady market. The market’s annual growth is forecasted at a very low 1%. The market has already grown‚ it is highly competitive and product offers are saturated. This means there’s a low maneuvering angle for an out-of-the-box
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Case – Procter & Gamble (Light-duty Liquid Detergents) (EPGDIB VSAT 2010-11 : Delhi) Industry / Market Overview * The economy is going through a tough time and the population has become more price-sensitive. Unemployment also seems high * LDL market growth potential is very low coupled with the fact that there is substantial growth in the use of Automatic dishwashers (ADWs) * The LDL market had 3 major players P&G (42% share)‚ Colgate Palmolive (24%)‚ Levers (7%) and the remaining
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Procter and Gamble: Tide Four-in-one Laundry Sheets Marketing Plan Marketing 500 Strayer University February 20‚ 2013 Table of Contents I. Executive Summary Page 3 II. The Company Page 4 III. Marketing Objective Page 6 IV. Customers Page 7 V. SWOT Analysis Page 9 VI. Competitors Page 12 VII. Targeting Page 13 VIII. Positioning Page 16 IX. Product Page 18 X. Price Page 20 XI. Breakeven Analysis Report
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Project | Procter and Gamble | | | 10/22/2011 | Abstract The following marketing analysis on Procter and Gamble will be drilled down into the Home and Fabric care division more specifically on the febreze glass candles. The analysis will use all of the candle industry researched information that was available. If the pertinent information was not found‚ the overall company information will be used. Current Situation Analysis External Environment Industry Overview Procter and Gamble
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Sunday‚ December 9‚ 2012 Abstract When looking over the Procter and Gamble company history‚ there is a lot to consider and to wonder how the company has made it this long‚ and remained on top of the market. To do so a company would have to have strong ethics‚ and stand behind their products‚ which Procter and Gamble does do. Over the past few weeks‚ Mr. Roark‚ has taught the class different aspects of the marketing field. Procter and Gamble Marketing is important when it comes to getting a product
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Evaluation of a business model.- Procter & Gamble The aim of this essay is to build an outline of a business model which will be demonstrated with the help of - “building blocks” template‚ for a selected enterprise. The enterprise selected for this essay is Procter & Gamble. First this essay will give a brief description of Procter & Gamble and then move on to explaining and evaluating various sections of the template for Procter & Gamble‚ and finally this essay will conclude
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Introduction Procter & Gamble Company (P&G) is an American multinational corporation which founded on October 31‚ 1837. Headquarter of P&G was located at downtown Cincinnati‚ Ohio‚ USA. Candle maker William Procter and soap maker James Gamble are the founder of P&G. Mission statement of P&G is "We will provide branded products and services of superior quality and value that improve the lives of the consumers. As a result‚ consumers will reward us with leadership sales‚ profit‚ and value creation
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Procter & Gamble Strategic Plan TABLE OF CONTENTS Page Executive Summary 4 Introduction 5-7 History 5-6 Mission and Vision Statements 6-7 Strategic Assessment 7-21 External Forces Evaluation Matrix 8-13 Internal Forces Evaluation Matrix 13-18 Financial and Operational Analysis 18-21 Strategic Recommendations 21-31 The Grand Strategy Matrix 21-24 Internal-External Matrix 24-27 SWOT Matrix 27-28 Strategy Selections
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Following this‚ it discusses the negative effects caused by corporate scandals with several real cases likeToyota‚ Bernard Madoff and Enron. Finally it discusses the benefits when business is ethically and socially responsible with the examples of Procter & Gamble and Li Ka-shing. Definitions of business ethics and Corporate Social Responsibility Ethics is the code of values and principles to govern people’s behaviours to verdict what is right or wrong. Business ethic is the application of personal
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