INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
Premium Marketing mix Marketing Hair care
Procter & Gamble (P&G) serves individuals around the world with one of the most influential portfolios of trusted‚ quality‚ leadership brands. To appreciate the importance of the P&G corporate philanthropy movement‚ one needs to acknowledge its scope. Procter and Gamble’s corporate philanthropy is not just limited to monetary donations made by corporations. The P&G supports projects to benefit the global communities in which the company operates with operations in 90 countries‚ serves nearly 5 billion
Premium Procter & Gamble Procter & Gamble Philanthropy
1) Procter & Gamble sells six brands of laundry detergent in the United States‚ each designed for one of six laundry segments Procter & Gamble has identified. Together‚ these six brands take four times the market share of Procter & Gamble’s nearest competitor. Which of the following is a disadvantage of Procter & Gamble’s differentiated marketing strategy? a- lost sales that would have been made with an undifferentiated marketing strategy across all segments b- lost customer
Premium Marketing Product differentiation
Scribd Upload a Document Search Documents Explore Hazie Jamaluddin / 3 Download this Document for Free Procter & Gamble Inc: Scope Scope was introduced in 1967 by Procter & Gamble‚ is a green mint tasting mouthwash‚and was positions as a great tasting mouth refreshing brand that provided bad breathprotection. Scope held 32% share of the Canadian market for 1990. In 1970 Scope becamethe market leader in Canada‚ with many competitors‚ such as Listerine mouthwash that waslaunched
Premium Mouthwash
en Chile En Chile el mercado de los detergentes es muy competitivo. Sin embargo‚ es un mercado muy concentrado‚ en el cual Unilever‚ Procter & Gamble y Maritano controlan el 95‚94% del mercado (según estudio Nielsen‚ año 2006). Unilever tiene las marcas Drive‚ Rinso y Omo‚ que en conjunto poseen una participación de mercado de un 70‚77%. Procter & Gamble‚ con Ariel y Ace‚ tienen un 21‚33% y‚ Maritano‚ con sus marcas‚ Popeye detergentes‚ Kop‚ Detersol y Neutrex‚ tiene un 3‚84% de participación
Premium Empresa Conocimiento
FOUNDATION IN ARTS INTRO TO BUSINESS – ASSIGNMENT Alicia Lee Mei Xian – 980915086444 Choose any leader and discuss the qualities that they have which has helped them in becoming a successful leader. (1000 words) Meg Whitman – CEO‚ Hewlett-Packard Margaret Cushing Whitman‚ or better known as Meg Whitman‚ is a philanthropist‚ political activist and corporate executive famously known as Chairman of the world renowned information technology company Hewlett-Packard (HP)‚ as well as President
Premium Management Leadership College
and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this space include Colgate-Palmolive Co.‚ Del Monte Corp.‚ Mars‚ Inc.‚ Nestle S.A.‚ and Procter and Gamble Co. The other vendors mentioned in the report are Agrolimen SA‚ Mogiana Alimentos SA‚ Nutriara Almentos Ltda‚ Partner in Pet Food‚ Total Alimentos SA‚ and Unicharm Corp. Key questions answered in this report: What will the market size be in
Premium Marketing Market research Procter & Gamble
Marco Piccinato Boston‚ Massachusetts • +1 (617)529-9985 mpiccinato2014@student.hult.edu • marcopiccinato@gmail.com • linkedin.com/in/marcopiccinato Profile Bilingual Financial Manager with three years of experience at Procter and Gamble. Led team of 13 Customer Service Representatives with a focus on accounts receivable‚ internal controls and quality customer service. Adept in negotiation; generating savings of USD $1M with suppliers. Initiated productivity project within A/R
Premium Customer service Internal control Audit
Procter and Gamble‚ Inc. Scope The problem for Procter & Gamble`s (P&G) “Scope” brand is that their share at mouthwash market is slightly going down while a new brand called “Plax” launched by Pfizer Inc. has gained a %10 market share in a very short time period which created a situation that left “P&G”s management team in dilemma for how to respond. P&G has some constraints to solve the problem (in fact‚ the situation is so complex that for some‚ no problem and threat exist). First
Premium Marketing Procter & Gamble Toothpaste
The consumer goods market is a global one and extremely competitive. Giant corporations such as Procter & Gamble‚ Colgate Palmolive‚ Unilever‚ Nestle‚ and The Coca-Cola company are competing on hundreds of products‚ ranging from toothpaste to baby diapers to beverages. To survive‚ these companies must constantly research the markets‚ develop new products‚ and advertise‚ advertise‚ advertise. Market research and advertising budgets can amount to as much as 20 percent of sales‚ thus reducing profits
Premium Marketing Advertising World Wide Web