REVLON SITUATIONAL ANALYSIS Sarah C. Lowendick‚ Brand Specialist October 22‚ 2008 Table OF CONTENTS Revlon Vision Statement…3 Revlon Executives…3 History…4 Brand Overview…4 Target Market Approach…5 Audience Profile…5 Audience Purchasing Process…5 Competitive Analysis…6‐8 SWOT Analysis…9‐10 Barriers to Purchase…11 Marketing Objectives & Strategies…12‐13 Market Growth…14 Works Cited…15‐16 2 Vision statement
Premium Cosmetics Brand Procter & Gamble
INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
Premium Brand Hair care Brand management
business was no longer effective in an arena where it had become essential to realize substantial cost economies‚ to innovate‚ and to respond quickly to changing market trends. The point was driven home in the 1980s when the company’s archrival‚ Procter & Gamble repeatedly stole the lead in bringing new products to market. Within Unilever‚ “persuading” the 17 European operations to adopt new products could take four to five years. In addition‚ Unilever was handicapped by a high-cost structure from
Premium Procter & Gamble Laundry detergent Soap
HAIR CARE IN PERU Euromonitor International July 2014 HAIR CARE IN PERU Passport LIST OF CONTENTS AND TABLES Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape .......................................................................
Premium Procter & Gamble Tour de Georgia UCI race classifications
are as exact a replica of the U.S. Procter & Gamble organization as it is possible to create.” I think the goal of basing themselves on a successful company in another country may be too much too fast as they are marketing to a new kind of consumer. 2. Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations? Why or why not? I think with time SK-II can definitely develop into a global brand within Procter & Gamble but it is important to see that they
Premium Procter & Gamble Risk Brand
Situational Analysis Company Background // Old Spice falls under the Procter & Gamble Company. The Procter & Gamble Company ranks #28 in the Fortune 500 and its top three competitors are Johnson & Johnson‚ Kimberly-Clark Corporation‚ and Unilever. // Procter & Gamble is the world’s largest consumer packaged goods manufacturer; some of the Procter & Gamble brands include Bounty‚ Charmin‚ Crest‚ Duracell‚ Gillette‚ Olay‚ Old Spice‚ Pampers‚
Premium Procter & Gamble Old Spice Television advertisement
1. What is Procter&Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette result in a 1 + 1 = 3 effect for P&G? 2. How attractive are the industries/product categories in which P&G competes? What is the competitive strength of each of its business segments? Does Gillette seem to compete in attractive consumer segments? Are its business units strong in their respective
Premium Mergers and acquisitions Procter & Gamble Marketing
Strategic Challenges 1 3. PESTLE Analysis 3 4. Five Forces Analysis 4 5. SWOT Analysis 6 6. Generic Strategy 8 7. Recommendations 9 8. Conclusion 10 9. Bibliography 11 1.0 Introduction For the fiscal year of 2010‚ Procter & Gamble witnessed an increase on net sales by 3% to $78.9 billion and a 4% increase in unit volume (Deloitte‚ 2010). Under the unfavourable environment of global recession‚ P&G has successfully retained positive increases since the Financial Crisis and
Premium Marketing Brand Strategic management
First Published: Thu‚ Jul 04 2013. 10 58 AM IST P&G is betting Madhuri Dixit-Nene will help the company replicate the toothbrush market success in the toothpaste market as well. Updated: Fri‚ Jul 05 2013. 01 00 AM IST Mumbai: Procter and Gamble Co. (P&G) is betting on one of Bollywood’s most popular actors to help it break the dominance ofColgate Palmolive Co. and Hindustan Unilever Ltd‚ which together control 73% of India’s toothpaste market. The world’s biggest maker of consumer
Premium Procter & Gamble Toothpaste
challengers’ strategic objective is to gain market share (to achieve profits and economics of scale) and to become the leader eventually. I will choose this strategy because there are market leaders which are: 1-Kimberly-Clark (Huggies) 2- Procter&Gamble (Pampers) These two brands achieved more than 70% of dollar market share for disposable diapers and training pants in the period from 1994 to 1997 While the company is the world’ sixth largest producer of disposable baby diapers and the third
Premium Procter & Gamble Marketing