Old Spice is a prominent American brand of male grooming products. It is manufactured by Procter & Gamble‚ which acquired the brand in 1990 from the Shulton Company. Consumer is buying the product old spice on the basis of - BRAND Consumer has always preferred to the branded product for Personal Care‚ Old Spice brand is a very good choice because it comes under the house of Procter & Gamble (P&G). P & G is very known brand for the FMCG & Personal Care. PRICE Men in
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modestly successful‚ its customer base was very loyal‚ so Max Factor expanded the range‚ renaming it Max Factor SK-II. [2] Max Factor would flip through five different owners‚ each of whom ignored the SK-II product‚ until 1995‚ when current owner Procter and Gamble executive and brand manager A.G. Lafley was sent to Japan to overhaul P&G’s declining business in Asia. Lafley made several changes to the company‚ including several at Max Factor: Lafley discovered Japanese women disliked the brand‚ so
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. How is the Gillette Series being positioned with respect to (a) competitors‚ (b) the target market‚ (c) the product class‚ (d) price and quality? What other positioning possibilities are there? a. Premium to competition b. The Best a Man can Get" - not the most appropriate or cheap at all‚ but the most value added products‚ building on the popularity of sensor. c. Differentiated on functional attributes through innovation d. Price premium at an index of 110 to 120. There are many other
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International Case : Reengineering the Business Process at Procter & Gamble Procter & Gamble (P&G)‚ a multinational corporation known for products such as diapers‚ shampoo‚ soap‚ and toothpaste‚ was committed to improving value to the customer. Its products were sold through various channels‚ such as grocery retailers‚ wholesalers‚ mass merchandisers‚ and club stores. The flow of goods in the retail grocery channel was from the factory’s warehouse to the distributors’ warehouses before
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PROCTER & GAMBLE Always/Whisper Problem Procter & Gamble is faced with the decision to change the name of their feminine pad/napkin products from “Always” to “Whisper”. The Singapore operation increasingly depended on P&G Japan‚ which used Whisper since P&G was blocked from using Always. The strategies for name change come in three alternatives: (1) the name change would be introduced swiftly; (2) the name change could be phased in for different items at different times; and (3)
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explained through example. (Porter’s work is nothing short of excellent‚ but it is a heavy read.) Let’s briefly examine the household consumer-products industry by considering rival firms Clorox CLX‚ Kimberly-Clark KMB‚ ColgatePalmolive CL‚ and Procter & Gamble PG in terms of Porter’s five forces: Buyer Power. Consumer-products companies face weak buyer power because customers are fragmented and have little influence on price or product. But if we consider the buyers of consumer products to be retailers
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are choosing Pringles to conduct our assignment is that there are many similar products in the market and Pringles is doing very well despite the large number of sellers in the market for the similar product. Pringles is made by the food giant Procter and Gamble and are sold in 140 countries‚ their sales every year is nearly one billion dollars. Undoubtedly‚ Pringles are a favourite snack of many people. Next‚ we conduct our research on Pringles by doing survey of different business outlets in Sri
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Hair.” 1986 Pop Culture Phenomenon Pantene’s “Don’t hate me because I’m beautiful” campaign becomes one of the most famous and memorable campaigns and taglines in hair care advertising history. And with its acquisition of Pantene in 1985‚ Procter and Gamble expands Pantene’s distribution on a massive scale‚ making the hair care technology of Pantene accessible to women everywhere. Early 1990s Around the World Pantene makes its way across the globe‚ launching in Australia‚ New Zealand‚ Central
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Strategic Locations Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas‚ Singapore (Moneycontrol.com‚ 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is
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Cosmetic Market in Thailand Market Overview The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20 percent. High quality‚ international branded cosmetic products are expected to do better due to good brand image‚ brand loyalty and perception of good quality. Products from the United States are highly regarded and lead the imported market. Meanwhile competition from France‚ Japan‚ the United Kingdom and Germany is getting stronger. Perfume
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