the text-as into the world and into history-by her own movement.” (Cixous) So says Helene Cixous in her seminal essay “The Laugh of the Medusa.” This is‚ essentially‚ the basis of Helene Cixous’s notion of “Écriture Féminine.” The basis behind this notion of Écriture Féminine stems from the fact that‚ at the particular point in time in which Helene Cixous was composing this text (and‚ to an extent‚ this holds true in present times) the field of authorship was‚ predominantly‚ dominated by‚
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Écriture féminine‚ literally "women’s writing‚"[1] more closely‚ the writing of the female body and female disparity in language and text‚[2] is a strain of feminist literary theory that originated in France in the early 1970s and included foundational theorists such as Hélène Cixous‚ Monique Wittig‚ Luce Irigaray‚[3] Chantal Chawaf‚[4][5] and Julia Kristeva‚[6][7] and also other writers like psychoanalytical theorist Bracha Ettinger‚[8][9] who joined this field in the early 1990s.[10] Generally
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replaced two-thirds of the company’s senior management team and trimmed 3‚700 jobs‚ more than 10% of the company’s work force. Employees of the century-old company thought they had seen the shake-up of all shake-ups. Just wait until they see what Procter & Gamble Co. could have in store. In announcing the $52.4 billion takeover of Gillette‚ P&G’s CEO‚ A.G. Lafley‚ said he planned to "learn a lot from the people at Gillette" and talked about ways the companies could combine Cincinnati-based P&G’s knowledge
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Introduction: The classification of goods (physical products) is essential to business because it provides a basis for determining the strategies needed to move them through the marketing system. The two main forms of classifications are consumer goods and industrial goods. We are interested in this paper to elaborate more on Consumer Goods Classification only. Consumer Goods: Consumer goods are defined as goods that are bought from retail stores for personal‚ family‚ or household use.
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MOVING CONSUMER GOODS (FMCG)? FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days‚ weeks‚ or months. TOP 7 FAST MOVING CONSUMER GOODS 1. PROCTOR & GAMBLE: Headquartered at Cincinnati in Ohio‚ United States‚ Procter and Gamble is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble. Its
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Procter & Gamble: Organization 2005 (A) [Piskorski & Spadini‚ 2007] September 25‚ 2012 Case Discussion Questions These questions are mainly for class discussion. However‚ they will also be quite helpful in preparing for the quiz. The possible essay questions for the exam have already been sent in the guidelines for the first exam. U.S. Divisional Structure in 1955 (Diagram 1) 1. What are the benefits of organizing by product rather than function? By using the product strategy
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Questions: 1) The reengineering efforts of P&G focused on the business process system. Do you think other processes‚ such as the human system‚ or other managerial policies need to be considered in a process redesign? 2) What do you think was the reaction of the brand managers‚ who may have worked under the old system for many years‚ when the category management structure was installed? 3) As a consultant‚ would you have recommended a top-down or a bottom-up approach‚ or both‚ to process redesign
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Summary Beauty and personal care value sales recorded healthy growth despite high inflation and increased retail prices. The rising social image consciousness amongst Indian consumers supported growth of higher-priced new launches especially in a few categories like skin care and colour cosmetics. As manufacturers started marketing their products based on promising claims‚ consumers started to base their buying decision on these benefits. Beauty and Personal Care in India report offers a comprehensive
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Procter and Gamble Case Study An insight on why P&Gs logo change in the 1980s was the right move [pic] By: Anvesh Saxena-02 Sameer- 04 Rajat Aggarwal-06 Alex K-08 Arun Chopra-10 Section B-PGDM General 2011-13 The case in brief • Rumours of P&G involvement in Satanism emerge in the 1970s. • Came in two cycles. 1981-82 and 1984-85 • Rumours surfaced immediately after P&G introduced the tool free no. system to address customer complaints • First rumour claimed
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Aspect of Marketing Examination on Motivational Behaviours Of Beauty Products’ Consumers And the Products’ Impacts on their Self-Concept Student Number: 6387071 and 6218598. Words Count: 4733. Contents ABSTRACT: This research paper discuss about the beauty products consuming into two parts where consumers have different motivation to buying and using beauty products and how those products impact on their mood state. Phenomenology
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