Exam Take-Home Exam Procter & Gamble (Scope) Answer the Following Questions (Please pay attention to tables and figures disclosed in the case) pay attention to all issues required in questions! Extremely brief answers or copy and paste from the case or the book or the slides‚ are not acceptable! Question 1: Do you consider P&G a sales‚ product or marketing oriented firm? Why? Did P&G follow product development‚ market development‚ and market penetration or diversification
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Background of the Company The Procter & Gamble Company (P&G) boasts dozens of billion-dollar brands for home‚ hair‚ and health. The world’s largest maker of consumer packaged goods divides its business into two global units: Beauty and Grooming and Household Care. The company also makes pet food‚ water filters‚ and over-the-counter acid-reflux medication. About two dozen of P&G’s brands are billion-dollar sellers‚ including Always‚ Braun‚ Crest‚ Fusion‚ Gillette‚ Head & Shoulders
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personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable‚ innovative‚ extroverted‚ etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. Karen Horney states that people can be grouped into three personalities; compliance‚ aggression and withdrawl. Since music consumers can be an almost entire population‚ it would be a good idea to segment this population into three
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This is to say the world was not aware of the event been around the corner and has such they were no preparation toward the aftershock. The global financial crisis which started as a mortgage crisis in the United State of America (U.S.) financial market later graduated into a national and subsequently into a global crisis. According Kehinde (2009) in the European Journal of Humanities and Social Sciences Vol. 3‚ No.1 (2011) “The theory of economic shocks posited that when economic recession occurred
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Look in your medicine cabinet. No matter where you live in the world‚ odds are that you’ll find many Procter & Gamble products that you use every day. P&G is the largest manufacturer of consumer products in the world‚ and one of the top 10 largest companies in the world by market capitalization. The company is known for its successful brands‚ as well as its ability to develop new brands and maintain its brands’ popularity with unique business innovations. Popular P&G brands include Pampers‚ Tide
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Collaboration and Innovation at Procter & Gamble Autumn J. Thorpe National Paralegal College Collaboration and Innovation at Procter & Gamble Case Study Questions 1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter & Gamble have three main strategies these include: 1) Maintaining the need for current products. 2) Making new developments to current products. 3) Creating brand new products. Since
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purchase terms o Users: People who will actually use the product or service and can help initiate the purchase and set specifications. ¬ So‚ Linda going to classify the seven people that she met at the company by how these people stand at the company Gamble & Simpson. o Marie Doyle: She is the secretary of the department manager which is Mr. Constantin‚ and she belong to the user because she is the type of employee that going to use the product that Linda offer for the company. o Bill Constantin: I
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exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment
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Text 6. “STP (What is segmentation‚ targeting and positioning)?” Pre-reading discussion: 1. Why has segmentation become one of the leading concepts in marketing? 2. Can STP process be separated or is it a three-step inseparable process? 3. Can positioning be undertaken before targeting? 4. Do you know marketers well-known or even famous for their ideas about STP? Smith (1957) provided an early definition of segmentation: “Segmentation is based on the observation of evolution in demand
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Elizabeth’s Character – Good or Bad? Just like many puritan women‚ Elizabeth Proctor is reserved‚ slow to complain‚ and dutiful. Elizabeth’s moral character proves to be an important factor all through the book. She gives people in the play and people today the example on how to treat others when she said‚ "I have sins of my own to count" (Miller 137). People can’t go around judging others and not check themselves and be rightly so to judge. Before she knew of this she said‚ "I have read my heart"
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