A creative brief for the launch of Pringles’ new rice infusion Background Our customer Pringles is going to launch their new product ‘rice crackers’ in Hong Kong. We are going run a campaign for this product. Compared to potato chips‚ rice crackers have many advantages in nutrition. For instance‚ rice crackers contain 105 calories in each ounce‚ and potato chips have 154 calories. Rice crackers are fatfree‚ in contrast‚ each ounce of potato chips contains 10 grams of total fat. A 1-ounce portion
Premium Nutrition Meal Potato chip
Introduction Our Profile Specific Cases of our Portfolio (EMTS‚ Virgin Atlantic‚ BAT ) The Brief Communication Objectives Communication Strategy Creative Questions The Brief In line with the global vision to expand portfolio noncarbonated beverage categories‚ TCCC is looking at entering the Dark Malt segment in sub-Saharan countries The countries to be considered are namely Ghana‚ Cameroun‚ Gabon‚ Cote d Ivoire‚ Burkina Faso‚ South Africa and Nigeria Ghana launch will kick-off the introduction
Premium Guinness Brand
CONTENTS 1. Executive Summary 2. Situation Analysis 2.1. Market Summary Target Markets Our brand ‘G.Love’ focuses on providing premium quality male condoms‚ to the target group of urban youth (typically in the age group of 18-35) selected to cater to the specific needs of this segment‚ both in terms of product offerings and delivery‚ in terms of packaging and channels. The existing players cater to this segment in the traditional ways‚ without much adjustment to their changing sensibilities
Premium Condom
1968 in Europe: A Revolutionary Moment? Dr. Rebecca Clifford Modern Europe: A History of Revolution 1789 1848 1871 1917 1945 ...and 1968? [and‚ of course‚ 1989?] Historians on 1968 as revolution Historiography before the 1990s 1968 was a failed political revolution 1998: Historian Arthur Marwick argues in The Sixties that the 1960s was a revolutionary moment‚ but it was a moment of cultural revolution‚ not political revolution Marwick: ‘Slightly hesitantly‚ I am calling this...a
Premium Social movement Anarchism
Austerity in Europe Austerity is a state of reduced spending and increased frugality by a financial sector. Austerity measures are normally referring to actions taken by the government to reduce expenditures in an attempt to cease and belittle their increasing budget deficits. The people of a country do not agree with austerity because the measures taken are typically to lower the quantity and quality of the services and benefits provided by the government. Several nations since 2009 have taken
Premium Spain Tourism Tax
main character choose death over confession to witchcraft John Proctor is a man who has big exaptation for himself and other morally Proctor ‚ willing to risk it all for his goal and‚ not let their name go to ruined. John Proctor want to win the court case for his wife and his friend wives. Right now‚ John Proctor is in the hot seat at the court. In act 3 line 621 he started to say "Peace‚ Gile‚ we’ll prove it all now"(Miller). When Proctor says this‚ he wants his friends not to get angry or upset because
Premium Salem witch trials The Crucible John Proctor
States into panic because Americans thought that this meant the USSR will be able to shoot their missiles from Russia to America. Therefore the United States had several responses toward the USSR’s launching of satellite. Surprised by the USSR’s launch of Sputnik | and Sputnik ||‚ the citizen in America were sent into shock and anxiety‚ this period of time is called the Sputnik crisis. Although Sputnik | did not have any function besides giving out random radio signals and temperature data to the
Premium Cold War World War II United States
How to Launch a TV Channel Your guide to building a successful TV Business In association with Introduction – Nick Thompson ack in 2002‚ when we published our first ‘How to Launch a TV Channel’ guide‚ most people were watching video on free-to-air analogue TV‚ with digital TV coming up fast on the rails. Today‚ in the UK and most developed countries‚ digital Pay-TV and digital terrestrial TV are thriving‚ video on the PC is at the front of everyone’s mind and mobile video is a niche but
Premium Digital television Broadcasting
In the contemporary world‚ particularly in Europe‚ there is a common perception that multiculturalism has failed and Europe has not been immune to these rising global anxieties and local debates. However an article by social theorist Professor Alexander ( Birkbeck‚ University of London). “Backlash Against Multiculturalism in Europe: Struggling Over the Mode of Incorporation” appeared in the January 2013 issue of the Ethnic and Racial Studies‚ This journal is intended for those involved in “Race‚
Premium Multiculturalism Ethnic group Culture
1. What is your assessment of Ryanair’s launch strategy? Ryan brothers took account about various factors when he launched his company‚ the key choices from were: first‚ they chose the most lucrative route possible (at the moment one of the most lucrative routes for their competitors)‚ and with a potential growth if they can attract passengers from train or sea ferries. In second‚ his position as late-movers‚ allowed them to enter in the market with a lower price than its competitors. A lower
Premium Aer Lingus Marketing Cost