Graphic design is one of the careers with growing popularity. It is a good job for people who are creative and also like working with computers. The work is interesting with many options in the field. Graphic designers use different forms media to create designs that the client needs. Some types of designs are promotional displays and marketing brochures for products and services. They design company logos . They also develop the layout and designs of magazines‚ newspapers‚ journals and other publications
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PEPSI CO. CONTENTS: 1. EXECUTIVE SUMMARY 2. BACKGROUND 2.1 Brief history 2.2 Current financial status 3. MISSION STATEMENT 4.1 Mission statement 4.2 Revised mission statement 4. VISION STATEMENT 5.3 Vision statement 5.4 Revised mission statement 5. EFE MATRIX 6.5 EFE matrix 6.6 EFE matrix summary 6. CPM MATRIX 7.7 CPM matrix 7.8 CPM matrix summary 7. IFE MATRIX 8.9 IFE matrix 8.10 IFE matrix summary
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center. 1. (a) What do you understand by the term market planning and its role in marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice
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JOB DESIGN Job design also gives information about the qualifications required for doing the job and the reward (financial and non-financial benefits) for doing the job. Job design is mostly done for managers’ jobs. While designing the job‚ the needs of the organisation and the needs of the individual manager must be balanced. Needs of the organisation include high productivity‚ quality of work‚ etc. Needs of individual managers include job satisfaction. That is‚ they want the job to be interesting
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f The product life cycle (PLC) includes the stages the product goes through after development‚ from introduction to the end of the product. Just as children go through different phases in life (toddler‚ elementary school‚ adolescent‚ young adult‚ and so on)‚ products and services also age and go through different stages. The PLC is a beneficial tool that helps marketers manage the stages of a product’s acceptance and success in the marketplace‚ beginning with the product’s introduction‚ its
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Introduction LUSH is an organic skin- care and cosmetic company that is firmly committed to the manufacturing of fresh and organic products from fresh fruit and vegetables‚ the finest essential oils and safe synthetics with little or no preservatives or packaging and no animal testing. Established in 1995 in Poole Dorset‚ the company prides itself on their core philosophy which is based on the highest levels of ethical standards with the lowest possible impact on the environment. With over 700
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marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
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which there is an absence of variety in a product‚ service or process. Advantages of Standardization * Fewer parts to deal with in inventory & manufacturing * Less costly to fill orders from inventory * Reduced training costs and time * More routine purchasing‚ handling‚ and inspection procedures * Opportunities for long production runs‚ automation * Need for fewer parts justify increased expenditures on perfecting designs and improving quality control procedures
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Most manufacturers don’t have all the tools they need to reliably contain or reduce costs on products and projects. The key missing pieces typically include a view across the extended enterprise with multiple disciplines; a view of lifecycle costs‚ starting with design or project engineering and moving through supply‚ production‚ distribution‚ and‚ where relevant‚ aftermarket service; customer needs balanced with costs; forward-looking cost analysis; and a means of creating visibility and accountability
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Product Differentiation Definition: Development or incorporation of attributes (such as benefits‚ price‚ quality‚ styling‚ service‚ etc.) that a product’s intended customers perceive to be different and desirable. Advertising and promotion of a product is based on its differentiating characteristics. Source: http://www.businessdictionary.com/definition/product-differentiation.html Today‚ the market is crowded with similar brands‚ clamoring for the attention of customers. In order for their
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