Examination Paper: Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 International Marketing Management Section A: Objective Type (30 marks) Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country to one country b. One country to another country c. One country to multiple country d. All of the above 2. ETC stands for a. Expert trading companies b. Essential
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to bring about the skills to approach real life scenarios. three cases studies and a final research paper At the end of the class :Three key trends that are happening in the environment - as a Marketing Manager how business can harness their potential Marketing strategy project - present the strategy via video to the professor Scope: Market segments - groups of people with certain characteristics Target market - specific target Goals and objectives Resource deployment:
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Kelly Grand Prize for the ad ’Absolut Glasnost’ | 1992 | Award of Excellence’ for animation on the Internet by the communication Arts magazine | 1993 | Absolut Advertising Campaign introduced in the ’Hall of Fame’ by the American Marketing Association | 2000 | Four Cresta Awards for international Advertising for the ads ’Absolut Accessory’‚ ’Absolut Auckland’‚ ’Absolut Voyeur’ and ’Absolut Space’ from Creative Standards International and the International Advertising Association
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Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business Kathy Tian Beijing Foreign Studies University Luis Borges Saint Xavier University Cultural factors have long been known to influence the communication and success potential of competition in conducting international business. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible
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consumer and the brand. Positive brand image results to attachment which is described in psychology as one’s inherent needs to establish and sustain an emotional bonding with others. (Bowelby‚ 1979‚ also seen in Reis&Patrick‚ 1996). In context of Marketing‚ it is a variable which develops relationship between brand and its customer on the basis of psychological‚ functional and sentimental relevance of the brand. For example‚ consumers can get attached to a brand which reinforces one’s desired image
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1. The definition of marketing management‚ according to Kotler‚ is "managing profitable customer relationships (by) attracting new customers (and) retaining and growing customers’ (Power Point slide No.4‚ Chapter 1). Marketing management according to Ken Schaefle is‚ "The building block of the marketing process and it should form the foundation of the organization...everyone should be dedicated to the customer" (Class 10/7/04). See attached Exhibit #1‚ Marketing Management Orientations. 2. Strategic
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20 21 22 23 24 25 26 27 WBS Task Name Duration 1 Conveyor Belt Project 1.1 Hardware 1.1.1 Hardware specificaitons 1.1.2 hardware design 1.1.3 Hardware documentation 1.1.4 Prototypes 1.1.5 Order circuit boards 1.1.6 Assemble Preproduction models 1.2 Operating system 1.2.1 Kernel specifications 1.2.2 Drivers 1.2.2.1 Disk drives 1.2.2.2 Serial IO Drivers 1.2.3 Memory management 1.2.4 Operating system documentation 1.2.5 Network interface 1.3 Utilities
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Unstated‚ Delight‚ Secret Types of Marketing Environments Task - includes the actors engaged in producing‚ distributing‚ and promoting the offering Broad – demographic‚ environment‚ economic‚ social-cultural‚ natural‚ and technological environment Holistic Marketing – based on the development‚ design and implementation of marketing programs‚ processes‚ and activities that recognize their breadth and interdependencies. Everything matters in marketing – a broad‚ integrated perspective is often
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N15MAY/3713 MARKETING MANAGEMENT Question : If you are working in a super market‚ what techniques/tools you will use in data collection? How are you going to analysis the data and make inferences? How will you finally apply your market research to improve sales and win over customers? ANSWER: Marketing research is "the process or set of processes that links the consumers‚ customers‚ and end users to the marketer through information — information used to identify and define marketing opportunities
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Marketing Management 1.8 Summary Let us recapitulate the important concepts discussed in this unit: Marketing is a social activity directed towards satisfying customer needs and wants through an exchange process. The five core concepts of marketing are: Needs‚ wants‚ and demand‚ Product and services‚ Exchange process‚ Customer value and satisfaction‚ and Markets. The main functions of marketing are advertising‚ sales promotion‚ market research‚ and sales planning. Marketing
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