TABLE OF CONTENTS Sr. No. Topics Page no. 1. INTRODUCTION OF KFC 5 2. KFC IN INDIA 6 3. COMPANY BACKGROUND 8 4. MISSION/VISSION 9 5. MARKETING MIX 10 6. PRICE STRATERGY 13 7. THREATS 19 8. SALE PROMOTION CAMPAIGN OF KFC 20 9. SOCIAL MEDIA STRATERGY REVIEW 23 10. PLATFORM WISE STRATERGY 24 11. COMPARISON WITH COMPETITOR 27 12. CONCLUSION 28 DECLARATION Vidyalankar School of Information Technology (Affiliated to University of Mumbai) Vidylankar Marg‚ Wadala (E)‚ Mumbai
Free Fast food KFC Hamburger
Island. There are a number of factors which have contributed to ASOS ’s success including no limitations on space to display items; the website is easy to navigate around; it ’s accessible 24 hours a day and can cater to busy lifestyles; ASOS runs promotional offers for students which is a large part of their target audience as young adults and it also plays host to a number of popular high street brands such as River Island and French Connection. ASOS ’s sole online presence means it has no limitations
Premium Brand Branding Target market
ASSIGNMENT ON SNACKS PRODUCT: BINGO! I choose BINGO! because its marketing stratergy is very unique and also it comes in different attributes and flavors. Company provides different types of snacks to the market in a good price and all flavours are tasty. HISTORY Bingo was lunched in14th March 2007 with a wide range of exciting packaged salted snacks.The range includes multiple flavor variants of Potato chips & Finger snacks. COMPETITORS 1. Kurkure 2. Lays 3. Uncle Chips 4. Haldiram
Premium Ketchup Potato Flavor
Executive Summary The focus of this report is on the Apple iPod that has created increasing demands in various outlets. The iPod allows consumers to download their favourite music but also books‚ movies and now even allows one to surf the internet. In this reports you find an extensive analysis on how Apple has became such a huge company within its market and will show us how the popularity of the iPod has seemingly helped Apple to be become one of the most well known brands worldwide. In
Free Apple Inc.
As shown above‚ Mistine is in a strong position in the cosmetic direct-selling market. But‚ what can they do to continue in this spot and to increase their stronghold? They’ve already begun to make smart choices such as; joining forces with promotional agencies‚ forming alliances with telecommunications firms and expanding their product line. Since they were the first direct selling firm to use mass media marketing it is
Premium Sales Marketing Customer service
1. Full name : Phung Dieu Thuy 2. Field of study : Linguistic 3. Course : 31 4. Thesis title : A research for the difficulties of listening to the TOFEL iBT lessons . ABSTRACT Nowadays‚ English has become an international language all over the world. Many people have learnt it as the second language after their mother tongue . Thus for Vietnam‚ English has gradually become the most widely used language in all kinds of international relations. Studying English in a country where English
Premium English language Second language
A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
Premium Sales promotion Chocolate Marketing
T.K.Maxx and Zara are very different retailers in the fashion industry. Whilst one offers low cost designer labels the other retails quality own-brand labelled clothes at a reasonable price. Zara sets itself apart from the giant market place by celebrating its motive to offer exactly what the customer wants‚ going to detective levels to make sure they understand their audience’s wishes. T.K.Maxx on the other-hand distinguishes itself by reducing prices of designer labels by up to 60%‚ and these are
Premium Customer Customer service Retailing
goods. • Advertisement and promotion so as to obtain customers. • To ensure that‚ innovate our goods according to customer wants so as to satisfy them. • Price of the goods also is relief but it is depending on the quality of the goods. MARKET STRATERGY These are the policies and rules that we have established to guide the business operation in our company. These policies are ensured that all departments follow in order to meet requirement of the company and our customer. The following are some
Premium Marketing Customer Good
allows businesses and nonprofits organizations to communicate straight to the customer‚ with advertising techniques that can include Cell Phone Text messaging‚ email‚ interactive consumer websites‚ online display ads‚ fliers‚ catalog distribution‚ promotional letters‚ targetted television commercials‚ response-generating newspaper/magazine advertisements‚ and outdoor advertising. Amongst its practitioners‚ it is also referred to as Direct Response Advertising. Direct marketing is selling product directly
Premium Marketing Mail Advertising