"Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted" Essays and Research Papers

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    Social Change

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    concept social change‚ in sociology‚ the alteration of mechanisms within the social structure‚ characterized by changes in cultural symbols‚ rules of behaviour‚ social organizations‚ or value systems. Social change is the significant alteration of social structures (that is‚ of patterns of social action and interaction)‚ including consequences and manifestations of such structures embodied in norms (rules of conduct)‚ values‚ and cultural products and symbols. Social change refers to any significant

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    Change Is Constant

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    2008‚ the company’s share prices weren’t very high‚ they maintained a lower base. But from October 22 share prices have started rising (as shown by the black line) because the company had reported about their leadership performance with 50 % net profit in quarter 2‚ ’08-09 on the day before. This share price increase continued in the year 2009 also‚ and from there on‚ in 2010 they have been increasing at steady rate. (Adapted from moneycontrol.com‚ 2011) However with the passage of years‚ the

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    Change Agents

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    Change is vital in every organization to survive and to keep up with the ever-changing technology and environment. They include globalisation‚ clashing cultures and diversity‚ changing technology‚ challenging economies‚ the need to be more efficient‚ innovative and responsive to customer demands‚ corporate social responsibilities‚ and aging and growing population (Thompson‚ 2009). In order to survive‚ organizations are required to constantly change so that it remains competitive with the changing

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    ORGANISATIONAL CHANGE

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    1 THE NEED FOR ORGANISATIONS TO CHANGE 3 1.2 AIM OF DISCUSSION 3 2 PREPARING AN ORGANISATION FOR CHANGE 4 2.1 THE CONCEPT OF CHANGE 4 2.2 THE USE OF CHANGE AGENTS 5 2.3 THE LEARNING ORGANISATION 5 2.4 DEVELOPING A CHANGE MODEL 6 2.5 PREPARING NISSAN SA FOR CHANGE USING KOTTER’S EIGHT STEP PLAN 6 2.5.1 Establish a sense of urgency 6 2.5.2 Form a powerful coalition to lead change 7 2.5.3 Create a vision for change 7 2.5.4 Communicate the vision 7

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    A change in the way you deal with other people Chasity I have learned the only way to deal with other people is to change what’s within yourself first. A true saying‚ “You can try but you can’t change others”. The one way to approach the issue is to change how you act and view other people. By doing this‚ everything else will fall in place. With our attitude or what make us become so aggressive with a person‚ depends on what they have done‚ the way the person approach you‚ how they even

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    Organizational Change

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    Organizational Change Organizational Change Management is “all of the actions required for an organization to understand‚ prepare for‚ implement and take full advantage of significant change”. The goals of Change Management are: * The successful design‚ implementation‚ measurement and maintenance of an organization’s change initiative * Enhancement of their on-going capacity for managing change Lewin’s force field analysis model states that all systems have driving and restraining

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    Organizational Change

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    that organizations have to find ways to be more effective‚ more innovation‚ more customer-driven‚ and more agile. Cumming and Worley (1997) define organizational development as “a process that applies a broad range of behaviour science knowledge and practices to help organizations build their capacity to change and to achieve greater effectiveness”. Therefore‚ OD will help organizations understand how people act to change and which change methods can work with the resistance to change that usually occurs

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    Leading Change

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    PPT: 3. Leadership and Managing Change (Week 10) Think about: Differences between management and leadership The role of managers and leaders in change Impact of leadership on change outcomes 3. Critically analyse the influence a leader can have on the outcome of proposed organisational change with reference to the differences between leadership and management. A. The difference between the leadership and management: 1. Management is concerned with maintaining the current organisation (doing

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    Social Change

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    minimum level of subsistence below which families should not be expected to exist. (See 198) | | | | Achieved status   | A social position attained by a person largely through his or her own efforts. (See 110‚ 190) | | | | Activity theory   | An interactionist theory of aging that argues that elderly people who remain active will be best-adjusted. (See 276) | | | | Adoption   | In a legal sense‚ a process that allows for the transfer of the legal rights‚ responsibilities

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    Leading Change

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    John P. Kotter’s “Leading Change” is the quintessential book for any organization looking to successfully bring about change in the workplace. As many of us know‚ change is never easy‚ but Leading Change helps by offering a plan of action. Leading Change has been used by many organizations‚ both large and small as a road map‚ to establish new policies successfully and with minimal resistance. The book offers a step by step process to introduce and successfully inplement changes. The book describes eight

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