1. Provide an in-depth profile of the family market that the club aims to attract. Use the demographic‚ psychographic‚ behavioral methods of market segmentation According to the demographic method‚ Orchid Country Club is located near Sungei Seletar Reservoir‚ Yishun Avenue 1. They target the middle ($3‚500 to $5‚500 a month) and high-income ($11‚500 to $16‚600 per month) families that have the spending power to purchase membership from the club. The minimum requirement for education level are
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Marketing Management Case Analysis Altius Golf and the Fighter Brand Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Altius Golf and the Fighter Brand Altius was losing market share due to several reasons a few of which have been mentioned below: The number of golfers in the due course has fallen and new players are more price sensitive and the competitors are taking advantage of this. The price
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Bargaining power of supplier 2.3.4 Threat of substitute product and service 2.3.5 Degree of rivalry among existing competitors 3. Selection and Application of creating market theories 4.1 Demographic segmentation 4.2 Psychographic segmentation 4. Recommendation 5. Conclusion Executive summary Nowadays‚ coffee is not only a normal everyday drink but a culture or art‚ with the passion of coffee “Gloria Jean’s Coffees” have successfully brought their brand to all parts
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and franchisees‚ Pizza Hut looks forward to more success in future. This assignment is done in order to find out their target market segment and consumer analysis‚ their advertisement analysis‚ Pizza Hut personality and self and lastly their psychographics and lifestyle. Introduction About Pizza‚ some will tell you Italy. That’s wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians‚ known to be lovers of fine food and wines perfected and imported
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Executive Summary Target Corporation operates general merchandise stores in the United States and has just begun opening stores in Canada. The company offers a wide variety of goods ranging from household essentials and furnishings to hardlines comprising of various forms of personal entertainment and apparel and accessories. Target has opened more than 20 of its 124 locations already and has received mixed feedback from Canadian shoppers. Retail pricing is on average at least 10% higher in comparison
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Mission Our mission is providing first class healthy product to the world that enriches their eating pattern and also give opportunities and financial rewards to our employee and partners. Serve pure product with honesty and care. Vision Our vision is start program that enrich the society eating pattern and give shape the future of purity that is close to nature and also health development of the world especially in food concerns without major financial sake. Market The market going to
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2. Bonini‚ S.‚ & Oppenheim‚ J. (2008). Cultivating the occupation are negative see Table 3 in understanding the purchase intention of consumers 3. Cheah‚ I.‚ & Phau‚ I. (2011). Attitudes towards with reference to green products. influenced by psychographic variables. The consumers 4. Chen‚ Y.-S. (2010). The Drivers of Gren Brand who have positive ecological behavior also possess R. (2006). Green Products and Corporate Strategy: environment-friendly products like eco-paper paper are strong purchase
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Lynn D. Mktn 3506 Dr. Smith May 27‚ 2010 Concepts 1. Retail strategy pg. 30 2. Niche Marketing ppt (segmentation 13) 3. Value ppt (segmentation 19) 4. Target market pg. 30 5. Psychographic segment ppt (segmentation 9) 6. Retailing concept pg. 31 7. Retail format pg. 30 8. Vendor relation pg. 38 Save-A-Lot Case Analysis In 1977‚ Bill Moran‚ was the Vice President of Sales for a food wholesaler in St. Louis. After recognizing how
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innovative manufacturing‚ continuous reinvestment and marketing and audit strategies. The target market for Masafi products‚ as well as any others ones‚ is distinguished according the following customer characteristics: geographic‚ demographic‚ psychographic and behavioralistic. Urban areas of the Middle East region is the main target market for Masafi products. People use water in summer more than in winter. In summer one person uses ten or more glasses of water per day‚ and can use a
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positioning statement regarding the company’s brand. As defined above‚ market segmentation allows organizations to categorize the consumer into small groups based on different characteristics. These characteristics are behavioral‚ demographical‚ psychographic‚ and geographical segmentation or differences. All consumers are not created equal. Consumers are different in many ways but by classifying similar desires or wants of consumers a target market is created. Market segmentation allows organizations
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