change depending on who the target audience is. A message that is targeting young consumers‚ like an advertisement for the Twilight movie would be different than one targeting men. The same can be said for having a better understanding of the psychographics of the consumers. Knowing the different interests and lifestyle of the target population can help tailor the message to be most effective. People who are interested in fast cars would be drawn to advertisements that include fast cars in the message
Premium
Religion 1 SILK TOPSHOP PENCIL DRESS Demographic: Topshop’s target customers who are women aged between 18-25 years old with an income range of £10‚000 - £50‚000 a year. Their target audience is young‚ fashion-conscious people on a budget. Psychographic: Customers tend to have goal orientated lifestyles & commitment to to career & family‚ their image is important to them & they are motivated by self expression. They are young‚ enthusiastic & impulsive consumers. Behavioural: For a dress in Topshop
Premium Coca-Cola Kate Moss Gender
NORTH SOUTH UNIVERSITY Term Paper on: HAMILTON WATCH COMPANY Marketing Management Submitted To: Prof. Dr. Md. Mahmodul Hasan Faculty of Business Administration MBA Program Submitted by: KOCHHOPER DIM Md. HasanSajib 141 1708 060 Shayam Arafat 133 0718 060 Subeh us Sama 141 1663 060 TauhidRahman 133 0535 060 Date of Submission: DECEMBER 20‚ 2014 Introduction The Hamilton History is a 120 years long and eventful travel from Lancaster in the US to Biel the world capital of watchmaking in Switzerland
Premium Marketing
of universal color but they also have colors like pink and designs like camouflage. Otterbox really has something for everybody and that’s why they are so successful. Psychographics: Statistics that involve the studies of consumers based on social and psychological characteristics. Otterbox has many experts deal with psychographics. I was talking with my dad’s friend who works for Otterbox
Premium Business Marketing Marketing research
and repairing for the bike. Furthermore powerbike is a one-stop retailer within quality and reasonable price. In the Marketing Segmenting there are four kind of segmentation‚ they are Behavioral Segmentation‚ Demographic Segmentation‚ Psychographic Segmentation‚ and Geographic Segmentation. Behavioral Segmentation is the most powerful type of segmentation because it uses actual consumer behaviour or product usage to make distinctions among market segment (Farrell & Hartline‚ 2005)
Premium Marketing Target market Psychographic
to customers who wants healthy food‚ and who wants to live in a healthy way. These customers might also want to improve their self-image because of Innocent’s strong reputation‚ and for its high prices‚ which are not affordable for everyone. Psychographic: those who buy Innocent’s smoothies‚ are mostly wealthy-‚ time-‚ and health-conscious consumers‚ who are replacing a meal with a smoothie‚ because it’s quicker than preparing a healthy meal. These consumers has typically busy jobs‚ but stays aware
Premium
Introduction: Tourism is one of the fastest growing and single largest industries in the world. This industry has become one of the most important factors in worldwide. It plays a significant role in socio-economic development of a country. Most of the tourists prefer to visit in different destinations for different reasons (e.g. For Business‚ Study‚ Attend international conferences‚ Vacations and holidays‚ Treatment etc.) Now a day’s most of the developing countries generating economic benefits
Premium Marketing Tourism
Psychographic Segmentation Psychographic segmentation is an approach used to target a specific group from the population with identifying their personal traits and characteristics. (7) According to SRI Consulting (1997)‚ it is equally important in determining psychographic segmentation‚ as it is useful in forecasting and predicting the future behavior of the customers. (3)There are several ways in dividing the population into different segments based on lifestyle‚ social class‚ and personality
Free Target market Marketing Chocolate
the region 2. Demographic segmentation divides the market into groups based on variables such as: • Age • Gender • Family Size • Income • Occupation • Education • Religion • Nationality • Life-cycle Stage • Social Class 3. Psychographic segmentation is the process of dividing markets into groups based on variables such as: • Interests • Activities • Opinions • Behavioral patterns • Habits • Lifestyle • Perception of selling company • Hobbies 4. Behavioral segmentation
Premium Psychographic Hotel Marketing
ch8 Student: ___________________________________________________________________________ 1. When a marketer adjusts the marketing mix to give customers a clear‚ distinctive understanding of what the product does‚ the marketer is engaging in psychographic segmentation. True False 2. For products like pencils and paperclips‚ marketers should probably use an undifferentiated targeting strategy. True False 3. When deciding how to promote his new medical oncology center‚ Dr. Jones decided
Premium Marketing