--------i~r--------- Downloaded by [BYU Brigham Young University] at 09:45 22 February 2013 Application of the SMART Model in Two Successful Social Marketing Projects Brad 1. Neiger and Rosemary Thackeray ABSTRACT Social marketing is best viewed as a systematic‚ consumer-based planning approach. The Social Marketing and Response Tool (SMART)‚ one such approach‚ was recently used in two successful social marketing projects. This article describes how the SMART model was used in these projects
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References: Altpeter‚ M.‚ Earp‚ J.‚ & Schopler‚ J. (1998). Promoting breast cancer screening in rural‚ African American communities: the "science and art" of community health promotion. Health & Social Work‚ 23(2)‚ 104-115. Retrieved from http://ezp.waldenulibrary.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=rzh&AN=1998053486&scope=site Backer‚ E. L.‚ Geske‚ J. A.‚ McIlvain‚ H. E.‚ Dodendorf‚ D. M.‚ & Minier
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John Lewis Christmas marketing campaign This year’s advert‚ entitled “The Journey”‚ hopes to do as well if not better than its predecessor. The £6 million campaign created by Adam+EveDDB tells the story of a snowman who travels across rivers‚ mountains‚ roads and cities to get the perfect gift for the snowwoman who stands with him in the garden. * The advert could’ve been seen on channel 4 just before Christmas and then it was easily accessible on internet(facebook‚ youtube‚ etc). John Lewis
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mentioned companies constantly run consumer promotion in hope to sell more than the respective competitors. Although this strategy worked well at first but with the passage of time‚ the intense consumer promotions have done little to prevent Unilever from loosing shares to its competitors. In 2004‚ Wheel (which is now RIN)‚ Unilever’s largest detergent brand ran about nine consumer promotions where as in 2005 it ran no consumer promotions at all. Consumer promotion over all is a very expensive affair. Unilever
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Research Methodology Research Proposal Title: What is the role of sales promotion in creating customer loyalty? A case study on ASDA‚ UK Submitted to: Mr. Beninson Supervisor‚ Department of Business Administration School of Business and Law (SBL) Submitted By: Shegupta Begum
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A RESEARCH REPORT ON “Impact of sales promotion on consumers‚ Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ DURG (C.G) SESSION : 2006-2008 Submitted by SUSHMITA YADAV MBA II Semester‚ 2007 Approved by Dr. PRATAP .B. DESHMUKH DEPARTMENT OF MANAGEMENT BHILAI INSTITUTE OF TECHNOLOGY
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The Ottawa Charter for Health Promotion 1986 was established to provide a foundation for implementation of health promotion in health care. The Ottawa Charter for Health Promotion is the focus of this essay and the purpose is to demonstrate a clear understanding of the importance of health promotion‚ health literacy‚ health education and how they relate to empowerment and the role of health professionals. To aid with this‚ this essay will refer to the health promotion concept of a community garden
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Advertising & Promotion Spring 2009 Procter & Gamble (B) Light Duty Liquid Detergents May 16‚ 2009 Amanda Barraza Ted Chiang Olga Shipilo Clare Tan 1.What factors and policies guide promotion planning for the LDL’s? i)Budget Allocation: The LDL managers of Ivory Liquid‚ Dawn‚ and Joy spend about half of their marketing budget in advertising and with a lower share on promotion. This is different from the strategy of Colgate & Lever‚ who spends a higher percentage on promotion. The
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Advertising and Promotion Objectives and Strategies for Cadbury’s Crush Products One of the most critical parts of ensuring a successful repositioning of Cadbury Crush product(s)‚ specifically the orange flavor‚ as agreed by the Cadbury’s executives is the development of an advertising and promotion program. Marketing Momentum Unlimited (MMU) will provide guidance; regarding the most effective approach to setting realistic and measurable communications and sales-oriented objectives‚ in order
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publicity‚ sales promotions‚ personal selling‚ and public relations. Each component of the promotional mix plays a role in your effort to have potential customers learn about your business and buy your goods or services. Your promotional strategy must address the who‚ what‚ when‚ where‚ and how much money to spend. The "Who" of Your Promotional Strategy No business can be all things to all people‚ and no business has an unlimited amount of money to spend on its promotions. You will need to
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