NO DREAM TOO BIG A PROJECT REPORT ON “Step required to be taken for ensuring minimum 50% market share in Rewa District” BY NAME OF CANDIDATE Mr. Sanjeev Kumar Singh IN PARTIAL FULFILLMENT OF “POST GRADUATE PROGRAM IN MASTER OF BUSINESS ADMINISTRATION” NAME OF INSTITUTION
Premium Portland cement Capacity utilization Cement
RESEARCH ON BUYING BEHAVIOR AND PERCEPTION IN INDIAN DIRECT TO HOME (DTH) INDUSTRY ____________________________________________________________ _ TABLE OF CONTENT Page No. Chapter 1 . Executive Summary 2-5 Chapter 2 . Overview of Indian DTH industry
Premium Satellite television
A PROJECT REPORT ON - A STUDY ON PERCEPTION OF INVESTORS TOWARDS THE INSURANCE PRODUCTS WITH SPECIAL REFRENCE TO ICICI PRUDENTIAL LIFE INSURANCE . IN PARTIAL FULFILLEMENT OF MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY ANUPAM KUMAR
Free Insurance Financial services
important to examine how they influence the decision to purchase products for family consumption. The typology of family communication patterns and social power theory will be used for this study. The study will employ qualitative research using questionnaire to elicit detailed explanation of children’s influence in family purchase decision. Children between the ages 8-13 years are the focus of this research. Key words: family decision-making‚ children’s role in family decision making‚ typology
Premium Family Decision making Flipism
1. What is the brand image and sources of equity for the NIVEA brand? Does it vary across product classes? How would you characterize their brand hierarchy? NIVEA’s brand image comes from providing quality skin care‚ personal care‚ and face care/cosmetic items. Their source of brand equity comes from NIVEA Crème‚ which is their best selling product. The NIVEA brand is best known for care‚ protection‚ mildness‚ reliability‚ simple‚ and pure. Consumers continue to purchase and trust this product based
Premium Marketing Brand
1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality‚ brand loyalty‚ brand associations
Premium Brand Branding
Country of origin‚ consumer ’s Perception and Brand Image Introduction The impact of country of origin (COO) on the consumer ’s perception of products has been one of the most widely studied areas of international marketing. Increasing globalization of today ’s business has resulted in unprecedented problems for manufacturers‚ marketers‚ and consumers (L. Y. Lin & Chen‚ 2006). The country of origin (where a product is made) touches both consumer evaluations of the product as well as the firm
Premium Brand Brand management Graphic design
newer service similar to cellular is personal communications services (PCS). 2.2 Brand preferences and advertisement Students leant about cellular phone from many sources‚ mainly from friends and families‚ through advertisement and from their own experience. Whether a promotion and advertising hurt or help a brand is under-researched (Mela‚ Gupta & Lehman‚ 1997). In the long-run‚ advertisement help brands by making consumer less price sensitive and more loyal. Exposure of an ad is crucial
Premium Mobile phone Brand Advertising
The role of advertising in brand image development Introduction The notion that there is no objective reality and that people trade in the realms of perception and image represents one of the most important tenets of human understanding. Nowhere is this more true than in the area of human relationships with business organizations‚ i.e. the domain of marketing. Indeed images at all levels of marketing have taken on an increased importance in recent times. Corporations have become obsessive
Premium Marketing Strategic management Advertising
Brand loyalty and involvement in customers of cellular networks Presented To the Faculty Of The Department of Management Sciences IQRA University Gulshan Campus In the fulfillment of Course “Research Methodology” EDP Code (9140) Submitted to Sir Tehseen Javaid Submitted by Group No # 6 Fahad Ahmed Farooqi (7937) fahad.876@hotmail.com Faraz Ahmed Malik (4255) farazahmedmalik87@gmail.com Farhan Ali Khan (3796) farhan.exe@gmail.com Muhammad Azeem (6834) azeemm950@gmail.com Muhammad
Premium Marketing Brand Brand management