BA 4221 – MIDTERM CASE INSTRUCTIONS: BAKE ME A CAKE Students are required to purchase this case from Ivey Publishing. See “Ordering Instructions for Students” under the Course Syllabus section of D2L. Due date: 4:30 p.m.‚ October 21st. Ivey Case: 9B13B001 Synopsis On January 14‚ 2012‚ Amy Bourgon‚ sole proprietor of Bake Me A Cake (BMAC)‚ set out to make some decisions regarding the company’s future strategy. BMAC had grown and Bourgon was considering a move because she was unsure of
Premium Price Cash flow SQL
ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
Premium Marketing Marketing research Potato
References: in this publication to IBM products and services do not imply that IBM intends to make them available in all countries in which IBM operates. These customer stories are each based on information provided by the client and illustrate how one organization uses
Premium Business process management IBM Process management
Books: 1. Koontz‚ H and Weihrich‚ H: Management‚ McGraw Hill Inc‚ New York‚ 1995. 2. Drucker‚ Peter‚ F: Management: Tasks‚ Responsibilities and Practices‚ Allied Publishers‚ New Delhi 2004. 3. Betman‚ Thomas S and Snell‚ Scott A.: Management: Competing in the New Era‚ Tata McGraw Hill‚ New Delhi 2003. 4. Dipak Kumar Bhattacharyya‚ Principles of Management: Text and Cases‚ Pearson‚ 2012 5. Stoner et al. Management‚ Prentice Hall of
Premium Management
Case study week 6 1. How can information technology help Rob Hay transform the winery’s operations from an artisan approach where all planning is "in his head" to a more formal approach? I highly recommend Chard Farm take mobile devise plus efficient system to improve business performance for whole organization. First‚ Chard Farm has a flat hierarchical structure and 6 full time staffs. Each staff has own specific jobs and they have multi skills to handle their jobs. In this situation mobile
Premium Supply chain management Enterprise resource planning Inventory
Case Study #5 Heart & Neck Vessels‚ Lungs & Thorax Mrs. Lee‚ 80 year old Asian American female Admitted to the medical-surgical unit with a chief complaint of “breathing problems”. She speaks broken English & requests that her daughter be allowed to stay with her. She is on nasal cannula oxygen & sitting up in bed. At this time‚ she seems slightly short of breath‚ but is not in acute distress. You note that she is pale & has a petite frame. Her ankles are swollen. Her daughter tells you
Premium Cardiology Vein Heart
of an organization. Within the strategic context‚ this course surveys the functions‚ processes‚ and techniques of human resources management. It examines human resource management from the perspective of human resources systems used and implemented by managers and human resources professionals. Equally importantly‚ it discusses the human resources issues all employees face and offers ways to deal with them. After completing this course‚ students should be able to 1. describe
Premium Human resource management Human resources
130 Essentials of Psychology April 12‚ 2013 05020601 Case Study Number One: The Case of Confusion 1. The subfield of psychology that will be of greatest relevance is the behavioral perspective. This perspective has made contributions in diverse areas such as: treating mental disorders‚ curbing aggression‚ resolving sexual problems‚ and ending drug addiction. 2. The cognitive perspective would be most helpful. The focus of this perspective is how people think‚ understand‚ and know about
Premium Reinforcement Punishment Psychology
Management Practice CA1 Handup first week after Easter Typed‚ 3-5 pages please CA: Case study: Brownloaf MacTaggart: control and power in a management consultancy Background Brownloaf MacTaggart (BM) is the engineering consulting division of Watkins International‚ a large international firm of chartered accountants and management consultants. Watkins was established as a chartered accountancy practice in 1893. Following decades of moderate growth it entered the management consultancy market
Premium Quality management Management consulting Quality management system
the company‚ what is the type of business for the company‚ which individuals are involved? 2. What – describe the situation that has led the decision-makers to this point‚ what must they decide? 3. Why – what are the main reasons that this decision must be made 4. How Much – what is the significance of the decision for the company; this should involve decisions of importance in both Size and Scale Key Issues Key Issues are the items that must be considered in order to make a sound‚ fact-based
Premium Enron Financial statements