product has a specific target audience? Because‚ without identifying the target audience‚ one is unable to utilize the marketing mix to build a successful marketing strategy. According to Perrault‚ Cannon‚ and McCarthy‚ the marketing mix is “the controllable variables the company puts together to satisfy this target group” (2011). Marketing Mix The four Ps of the marketing mix are product‚ price‚ promotion‚ and place‚ and make up a large part of the marketing strategy. The marketing strategy surrounds
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Corporate Finance and Investment 1. Define “Working Capital” Working Capital=Current Assets-Current Liabilities =Accounts Receivable + Inventory - Accounts Payable “Working capital is how much in liquid assets that a company has on hand. Working capital is needed to pay for planned and unexpected expenses‚ meet the short-term obligations of the business‚ and to build the business.” 2. Give concrete measures how w.c. can be optimized (receivable‚ inventories (JIT
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Debt 4 b) Definition of equity 5 2. Example of mix structure capital 5 IV. TECHNICAL SECTION 11 1. Debt Financing – Pros & Cons 11 a) Definition and Classifications of Debt Financing 11 b) Advantages of Debt Financing 14 c) Disadvantages of Debt Financing 15 2. Equity Financing – Pros & Cons 16 a) Definition & Classifications of Equity Financing 16 b) Advantages of Equity Financing 18 c) Disadvantages of Equity Financing 19 3. The mixture of Debt and Equity 20 a) Definition
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Marketing Mix Assignment 9/25/2013 MBA500 Coca Cola has a wide range of products which follow a specific strategy based on delivery channel and product. Their offerings span a wide range of beverages including: Dasani water‚ Minute Maid juices‚ Powerade sport drinks‚ Vitamin Water‚ and the classic Coke and Sprite soft drinks just to name a few. According to the Coca Cola website there are 3500+ products available worldwide.1 For purpose of this exercise I will focus on the Classic soft drinks
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Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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Financing thru Stocks Stocks are the owned capital of a business and that it is considered a permanent investment. Stockholders are people who invest in stocks and their ownership in the corporation is evidenced by a stock certificate. Stocks may be obtained thru: * Subscription * Purchase * Issuance of stock dividends Almost all of the initial capital of the corporation including a large segment of the future capital comes from the sale of stock. Stock Financing * Refers
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Assignment On “International Business” Marketing Mix of Apple Inc. Submitted To: Submitted By: Prof. Uddeepan Chatterjee Mohit Malviya Abhishek Pratap Singh Anup Vijayan Introduction Apple‚ Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development
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EXTERNAL FINANCING AND GROWTH Two growth rates used in financial planning: 1. Internal growth rate - The maximum growth rate a firm can achieve without external financing of any kind (no debt or equity). - This is the growth rate that the firm can maintain with internal financing only. - The required increase in assets is exactly equal to the addition to retained earnings‚ and EFN is therefore zero. IGR = ROA x Plowback ratio 1 – (ROA
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understanding of industry practice. This course will provide a broad coverage of real estate investment‚ finance‚ and valuation. We will study different measures of investment performance‚ the impact of the financing decision on real estate investment risks and return‚ and various real estate financing techniques. COURSE OVERVIEW The course outline follows. This syllabus is provided for your guidance and will be updated from time to time. I may add or delete some minor topics as the course proceeds
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The Future of Educational Financing Grand Canyon University EDA-535 September 30‚ 2014 What will the future of school funding look like in the next ten years This question troubles many communities and professionals in the field of Education. Over the past decade many new laws and ideas have changed the way schools are funded. More than ever before districts are finding themselves struggling to meet the financial needs of their communities and students. There are many issues one must consider to
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