LECTURE 5 Effective and Creative Ad Messages & Strategies (Part I) FURTHER READING: Shimp (2013) – Chapters’ 10 & 11 (p. 297-307) 1 Advertising Creativity (1.) Determines what the advertising message will say or communicate Creative Strategy (2.) Defines the values and brand attributes that need to be communicated to the consumer in a distinctive and compelling way that takes advantage of the medium (i.e.‚ TV‚ Billboards etc) 2 The Role of Creativity Creative Ads share TWO
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ECOSYSTEMS • Reforestation in the Philippines • Use of Exotic species in Reforestation • Natural Regeneration • Ecological Enrichment through Agroforestry • Forest Reserves and Protected Areas REHABILITATION THROUGH REFORESTATION IN THE PHILIPPINES The objective of Reforestation in the Philippines is to revitalize marginal and degraded public areas. It employs replanting‚ natural regeneration‚ direct seeding‚ and various combination of these techniques. Many organizations undertook different
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Paralanguage Introduction to Nonverbal Communication Definition of nonverbal communication ([Malandro‚ Barker & Barker 1989]): Nonverbal communication is the process by which nonverbal behaviours are used‚ either singly or in combination with verbal behaviours‚ in the exchange and interpretation of messages within a given situation or context. Classes of Nonverbal Communication ([Malandro‚ Barker & Barker 1989]): 1. facial expression and eye behaviour 2. body movement and gestures 3. touching
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marketing manager should explain where the organisation stands in relation to the total marketing mix‚ for instance the sales history of the product‚ its position in the industry‚ pricing trends in the industry‚ and so on. According to Angelopulo and Barker (2013:161) in addition‚ the marketing manager also considers the organisation’s target market‚ for instance its customer profile‚ the geographic aspects of product usage and customer awareness. It is also important to perform a -2- SWOT analysis
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etc) and from this‚ maximal benefits will be achieved to the business (Barker and Sarros‚ 2002). Personal skills‚ on the other hand‚ relate to a person’s individual personality which affects the relationship between colleagues‚ clients and across the hierarchy. To influence‚ certain personal attributes (i.e confidence and assertiveness) must be present for a positive result‚ yet‚ a sense of understanding must also exist (Barker and Sarros‚ 2002). Main specific interpersonal skills that would be
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To introduce spectators to the painting‚ Robert and his son Henry Aston Barker provided keys and gave lectures to successive groups of spectators gathered on the observation platform‚ which is limit to a group of seven at one time (Oleksijczuk 3). The aim of only allowing a small group of spectators at an elevated view point
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References: Barker‚P. (2003) psychiatric and mental health nursing:The craft of caring‚ Arnold‚London. Barker‚P. (1992) clinical supervision in psychiatric nursing. Butterworth‚London Barker‚P Barker‚P . (2001) The Tidal Model: developing an empowering‚ person-centered approach to recovery within psychiatric and mental health nursing Journal of Psychiatric and Mental Health Nursing vol.8‚ pp. 233-240 . Barker‚ P (2007) The ten commitments‚ last accessed on 22/02/2006
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Sodium Zeolite Softening Introduction Cation Exchanger Bead + + + + + - -+ -+ + + + + -+ + + - -+ -+ + - + + -+ Ion exchange is the process in which materials exchange one ion for another‚ hold it temporarily‚ and release it to a regenerating solution. These materials are widely used to treat raw water supplies that contain dissolved salts. Today‚ the most commonly used material is an ion exchange resin. Resins are plastic beads to which a favorable
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which are communication‚ maintaining a safe environment and mobilising. I will use the tidal model also known as recovery model which is a model for the promotion of mental health and recovery developed by Professor Phil Barker‚ Poppy Buchanan-Barker and their colleagues (Barker‚ 2001). Alice is an eighty two year old British lady admitted informally at the mental health ward. She is a widow who lives by herself in a bungalow and the husband passed away in 2005. She has got a daughter who immigrated
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jokes‚ stories‚ anecdotes‚ physical actions etc (Meyer‚ 1990). According to Sarros and Barker (2003)‚ humour is the ability to invoke laughter or see the funny side of a painful predicament. In their study of Australian managers‚ Sarros and Barker (2003) established that the character attribute of humour was rated the second highest behind integrity. Humour may seem an unlikely component for a leader‚ however Barker and Coy (2003) also recognised the importance of humour. They identified seven virtues
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