STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
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Marketing Plan For introducing the Rhein Light chocolate in the Egyptian market. Executive summary The following marketing plan aims for introducing Rhein Light‚ which is a sugar free chocolate from Corona Company in the Egyptian market‚ the primary target market is the middle class consumers within age of 17till 45 years who are making diet‚ watching their weight or have disease like diabetics. the introduction of Rhein Light is based on marketing research which shows a high percentage of people
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used by Cadbury’s Cadburys use both primary and secondary data in there market research. The primary data they use consists of online questionnaires‚ surveys and social networking sites to collect relevant data. For example‚ asking the age of customers so that Cadburys can categorise there buyers and see what the customer needs are. For this they also use market segmentation. Cadburys also use secondary data‚ such as internet‚ reports on Cadbury and magazine articles. Cadburys also use their Face
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seeds‚ 2 tsp vanilla extract‚ 2 tsp dark roasted coffee (or instant)‚ 1/3 cup dark chocolate chips‚ 1 ¼ cup whole grain spelt flour‚ ¾ cup cocoa powder‚ ½ tsp baking powder‚ ¼ tsp baking soda‚ ½ tsp Himalayan sea salt. This may seem like an extensive list‚ but trust me‚ your taste buds will be going crazy as soon as the first bite is taken. Not only are these brownies going to be a delicious satisfaction to the chocolate craving many of us wish to fulfill‚ but the actually are not as bad for you as
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BACA Hons Chocolate questions No 3 1. Describe the creation of handmade chocolate pralines to include: Cocoa butter decoration Application of tempered chocolate to the mould Creation and application of the filling Completion and storage Moulds are cleaned with water and dried and then cleaned with cotton wool or tissue to ensure everything is removed from them. The moulds have to be absolutely clean or the chocolate will pick up anything that’s in the mould. They are then sprayed with
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Why is Dark Chocolate Healthy?: Chocolate is made from plants‚ which means it contains many of the health benefits of dark vegetables. These benefits are from flavonoids‚ which act as antioxidants. Antioxidants protect the body from aging caused by free radicals‚ which can cause damage that leads to heart disease. Dark chocolate contains a large number of antioxidants (nearly 8 times the number found in strawberries). Flavonoids also help relax blood pressure through the production of nitric oxide
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BACA Hons Chocolate questions No 3 1. Describe the creation of hand made chocolate pralines to include: Cocoa butter decoration Application of tempered chocolate to the mould Creation and application of the filling Completion and storage Answers: Reusable learning objects – chocolate Leroux S.‚ Maitre Chocolat and Design Techniques for Chocolate Editions Francoise Blouard 2008 (box set containing two books) Frédéric B Fusion Chocolate (Hardcover - 2006) 2. List the following pieces
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Quality Crafted Chocolate is an online business selling luxury‚ crafted chocolate our chocolate products are a boxed assorted chocolates for Holidays‚ birthdays‚ and more‚ we believe chocolate is a versatile gift for many occasions. As an online based company we have the opportunity to use our technology to tailor our packaging to our individual customers in ways never before possible. There are two good things to report about the chocolate market. Firstly: Consumer demand for chocolate is on the rise
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Food Technology | Processing Chocolate | The processes to make chocolate | | Chocolate can be made in many different forms (candy bars‚ cocoa‚ cakes‚ cookies‚ coating for other candies and fruits) and is probably America’s most popular candy. Chocolate is neatly wrapped as the result of a long‚ delicate and complicated refining process that begins with the theobroma cacao tree. Any delicious bar of fine chocolate begins with the cacao tree. The secret behind cocoa has been dated back
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How to Make Hot Chocolate Hot chocolate can be a delicious and comforting beverage‚ especially during cold winter months. If chilled‚ however‚ you’ll have a refreshing drink or possibly a dessert depending on how you dress it up. Hot chocolate should not to be confused with hot cocoa. The former is made with actual chocolate and is a richer‚ much more substantial beverage. The latter is produced from cocoa powder or from a manufactured product containing cocoa powder such as hot cocoa mixes
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