Examination Paper: Marketing Management IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) • This section consists of True and False & Short Answer type questions. • Answer all the questions. • Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: True and False: 1. The Balance of trade denotes the sum between merchandise exports and merchandise imports of a country. 2. Balance of Payment
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The main aim of the essay is to analyse resources that delineate and criticism on key flexibility in the organisation behaviour that relates to employee productivity and motivation. The essay will study the fundamentals of employee motivation‚ to accomplish consequential productivity in a workplace. This essay is based on one aspect which is motivation in this case of organisational behaviour. The essay will demonstrate the relevance and significance of motivational aspect of organisational behaviour
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and authors analysis a close link has been made between organisational culture and corporate performance. Some of the research studies have established a very close link between the two and concluded that it does exist (Denison 1990; Gordon & DiTomaso 1992; Kotter & Heskett; Petty et al. 1995; Wilderom & Vanden Berg.) Variety of definitions have been used to define “Organisation Culture” In simple words it maybe well defined as the customs‚ behaviours and artifacts that the members of society use
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study Many researchers and authors have defined the concept of motivation. It has been defined as: * The psychological process that gives behavior purpose and direction (Kreitner‚ 1995) * A predisposition to behave in a purposive manner to achieve specific‚ unmet needs (Buford‚ Bedeian‚ & Lindner‚ 1995) * An internal drive to satisfy an unsatisfied need (Higgins‚ 1994) * The will to achieve (Bedeian‚ 1993). Motivation is defined as the inner force that drives individuals to accomplish
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marks ) ANSWER FOR Q2. Definition Of Motivation Motivation is defined as the incentive that is given for inspiration to accomplish something. Motivation can persuade someone to think a certain way or a drive that moves them to do a certain thing.Definitions of motivation abound. One thing these definitions have in common is the inclusion of words such as "desire"‚ "want"‚ "wishes"‚"aim"‚"goals"‚ "needs"‚ and" incentives". Luthan (1998) defines motivation as‚ "a process that starts with a physiological
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Organisational culture …………………………………………………………………. 7 1.2 Explain how an organisation structure and culture can impact on the performance of busyness ………………………………………………………………………………… 8 1.3. Discuss the factors which influence the behaviour of an individual at work ..… 10 Task 2: Understand different approaches to management and leadership ……… 12 P 2.1.: Compare the effectiveness of two different leadership styles in different organisations ……………………………………………………………………………… 12 P 2.2.: Explain how organizational
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Methodology The research methodology required gathering evidence that exemplified the advantages and disadvantages of implementing an employee volunteer program at Challenger Enterprises. The research obtained is an insight to the types of programs that other leading companies have created and the way that it heightened company image. Though employee volunteer programs require time and dedication‚ through systematic planning‚ Challenger Enterprises will be able to obtain new business‚ enhance
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Research Methodology for Beginners aka The Research Process (A-Z) (Part One) Saturday 2nd February 2013 S. Akinmayọwa Lawal Indigo Postgraduate Researcher and Doctoral Candidate Centre for Global Health‚ Trinity College Dublin‚ Dublin 2‚ Ireland. Email: lawals@tcd.ie Outline of Presentation (1) • • • • • • • • • What is Research? The Research Spectrum (Types of Research) Differences in Research Spectrum Approaches in Research Methodology Modes of Conducting Research Choosing a Research Topic
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INTRODUCTION Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact‚ research is an art of scientific investigation. The Advanced Learner’s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry specially through search for new facts in any branch of knowledge.” According to Clifford Woody research comprises defining
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These twelve productivity improvement techniques are explained as follows:- 1. Value Engineering (VE) : Value Engineering (VE) is the process of improving the value of a product at every stage of the product life cycle. At the development stage‚ VE improves the value of a product by reducing the cost without reducing quality. At the maturity stage‚ VE reduces the cost by replacing the costly components (parts) by cheaper components. VE also tries to improve the value and quality of the product
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