LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
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PROJECT CASE 1 Luxury Retaling: INTRODUCTION & SCENARIO: The Indian economy has evoked a lot of interest globally given its statistics of some of the highest disposable incomes and increase in the number of millionaires. We are not new to luxury. Indian princes had a penchant for luxury goods from the west. The last couple of years have seen a profusion of luxury brands into the Indian market. With one of the highest levels of disposable incomes‚ the well-traveled Indian luxury consumer is being
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|English |Fluent |Excellent | Company : VADS BERHAD Specialization : Streamyx Troubleshooting and Configuration Industry : IT (Technical Support) Position : Technical Support Executive (Dec 09 – present) Work Description : • 1st Level(December 2009-November 2011) Handled incoming call that related to customer’s inquiry about TM’s
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Entrepreneurship Management‚ Fox School of Business‚ Temple University August 2014 - Present Thesis Completed: Third Party Products in Indian Banking Industry TRAININGS & INTERNSHIPS Business Developer‚ Electro Products‚ Mumbai May 2014 – June 2014 The company deals in Overhead Line Materials in the Power Distribution Industry Job Responsibilities: Helped in supervising the Employees both in the factory during manufacturing of equipments and also in the head office in India.
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German Luxury-Car Makers Look Beyond Home Market BMW to expand Plant in U.S.‚ Daimler Will Boost Investment in China Venture By William Boston and Neal E. Boudette Updated March 28‚ 2014 2:56 p.m. ET A new BMW X4 is unveiled last Friday at the BMW manufacturing plant in Greer‚ South Carolina as the Germany luxury auto maker announced a $1 billion expansion for the plant. Associated Press German luxury car manufacturers BMW AG and Daimler AG have unveiled plans to spend billions on new car
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understanding of electrical health and safety regulations Able to work under specified and agreed time constraints. Able to resolve difficult situations. Comfortable working in a highly autonomous environment. CAREER OVERVIEW INTEX INDUSTRY Currently Employed Production Engineer & Technical Support Duties Handling the Job of PCB Production and Maintenance Testing MJ-580‚ MJ-560‚ IT-2425‚ IT-1666‚ IT-2000W‚ IT-2125‚ IT-880 Testing the SMPS System of Computer
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in China Final Paper February 2011 “China’s Luxury Market‚ 30 years in the making: How Chinese political policy and tradition over the last 30 years created China’s insatiable appetite for luxury goods” China is positioned to become the world’s largest luxury market in five years and a study by Datamonitor reported China’s luxury goods market was worth $9.4billion by the end of 2009‚ which accounted for 27.5% of the world’s luxury goods market.[1] They also predict that by 2015‚ China’s
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Angela C Velasquez 404 E Park Ave San Antonio‚ Texas 78212 210-379-0492 avelasquez73@yahoo.com Objective Looking for a position that can utilize and challenge my skills‚ while contributing to my abilities for future opportunities. Work Experience Calling Solutions‚ San Antonio‚ Texas Time Clock Manager 12/2011 - 02/Present Organize schedules for agents which includes their regular shifts‚ overtime‚ and days off. Use Avaya systems to make sure the agents are adhering to the assigned shifts
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EXECUTIVE SUMMARY Luxury cars are a very small part of the pie in the total Indian automobile markets. However‚ they are a potent weapon for an automobile company to have in its arsenal. When effectively deployed by focused positioning‚ winning strategies aimed at the right target‚ they have the ability to produce “super-normal” contribution margins and wealth for the company. Dominated by Mercedes Benz till a major part of the early 2000s‚ the luxury car market started picking up momentum fueled
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Research Goal: The main goal of this study is to examine the influence of culture on people’s luxury consumption from both psychological and behavioral aspects‚ specifically in China and the United States. By examining the differences in cultures‚ I will be able to sumarize consumer characteristics in these two countries and make marketing recommendations for brands that want to target these two markets. I will then provide successful examples of brands that have successfully employed the marketing
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