This report critically examines the retail marketing activities and plans of whitegoods and household appliances‚ in identifying and evaluating the review of academic literature focusing the investigation on the target markets‚ location‚ store design‚ positioning‚ brands‚ target markets‚ major competitors and merchandise. The market in Australia is characterised by a high level of competitiveness and a relatively large number of competitors within the retail area (monopolistic competition). However
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Strengths - Lack of Marketing‚ guerrilla/viral strategy - Connection to political issues - Strong customer community - Strong social mission - Lack of shareholder "consideration" - The first to break the market Weaknesses - Locus of power on Anita and Gordon Roddick - Connection to political issues - Not "purple" in the US Market (they have been copied) Strengths The Body Shop International has many strong traits of strength that have catapulted them into the limelight throughout
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Background of the Study A union shop steward was on her regularly scheduled day off at home. She was called by her supervisor and told to talk to three union members and instruct them to attend a meeting called a "Quest for Quality Interaction Committee". The union had objected to the implementation of the Quest for Quality program. Since the employees were not paid extra for serving on these teams‚ the union told employees they could attend the meeting if their jobs were threatened‚ but they
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Responsibility Analysis of The Body Shop Date 29 January 2010 Word Count 5477 Grade 75% Table of Contents Preamble 1 Introduction 1 Corporate Social Responsibility 2 Opposition to Animal Testing 3 Support for Community Trade 6 Environmental Protection 9 Evaluation 11 Conclusion 13 References 16 Appendix 1 20 Preamble The objective of this piece of work is to undertake a critical analysis of the cosmetics company The Body Shop‚ in terms of its philosophy
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Dynamic Hong Kong: from a post-colonial city to a post-metropolis Part 1. Introduction Hong Kong‚ once a British colony after the wars‚ has been well-known as a vibrant metropolitan. After 99 years of British rule‚ Hong Kong was handed over to China in 1 July 1997. After a long period of western culture instillation‚ Hongkongers remain confused about their identity in the recent 16 years of post-colonial period. This struggle in identity can be reflected from the city’s cultural‚ economic and
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The Body Shop: Ethical Issues in Business It is nearly impossible to pick up any newspaper and avoid reading a section that deals with the unethical or even illegal conduct of the people who run our companies. Whether it’s stock manipulation‚ dubious accounting practices‚ or discarding of environmental waste‚ the stories keep on emerging. Ethical standards mostly relate to performance or behavior that is not covered by law‚ and the rule of law covers behaviors that may not necessarily be covered
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consumer markets‚ Australia‚ Hong Kong and China. Demographic characteristics largely affect by social and value trends such as consumption culture‚ gender roles and demand for certain goods and services. The existing relationship between these factors would be analyzed and discussed further. From an analysis of the distinct differences‚ marketers can determine the underlying opportunities as well as potential niche markets for which they can tailor their marketing mix more efficiently and effectively
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Strategic Management Process: Ocean Park Hong Kong Table of Contents Introduction. 2 Ocean Park Hong Kong. 3 External Environments of Ocean Park. 4 PEST Analysis. 4 Political Analysis. 5 Economic Analysis. 5 Social Analysis. 6 Technological Analysis. 6 Industry Analysis. 7 Five Forces Analysis. 7 Threat of New Entry. 8 Threat of Rivalry. 8 Threat of Substitution. 9 Threat of Suppliers. 9 Buyer Power 10 Competitor Analysis. 10 Disneyland. 10 Wetland Park. 11 Internal Environments of Ocean Park. 12
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6. Recommendations Hong Leong group can adopt the following security measures to protect its business and its customers from cyber threats. Cyber security training program- Hong Leong group can consider cyber security training for its employees. It is a known fact the outside consultants are required for external audits regarding software security but internal training to employees can minimize all possibilities of threats. Through this program Employees can be made aware of potential risks and
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SITUATION ANALYSIS I. Organizational Mission This Specialty Coffee Shop aims to ensure prompt‚ professional‚ friendly and courteous service to every customer in a comfortable‚ clean and well-maintained premise while serving quality coffee‚ drinks and food made from fresh and nutritious ingredients in line with the store’s objective of being the best in this industry within the local market. Additionally‚ each individual‚ whether guest or staff should be treated with the dignity and respect they
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