How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
Premium Brand Qualitative research Graphic design
Artifact-Centric Business Process Models: Brief Survey of Research Results and Challenges Richard Hull IBM T.J. Watson Research Center‚ Yorktown Heights‚ NY‚ USA Abstract. A data-centric approach to business process and workflow modeling has been emerging over the past several years. This short paper presents a structured framework for a class of data-centric business process models‚ which are based on “business artifacts”. The paper provides a brief survey of research results on artifact-centric
Premium Business process modeling Process management Business process
An internet café or cybercafé is a place where one can use a computer with Internet access‚ most for a fee‚ usually per hour or minute; sometimes one can have unmetered access with a pass for a day or month‚ etc. It may serve as a regular café as well‚ with food and drinks being served. | | [pic] Cyberia: one of the world’s first Internet cafés‚ London‚ 1994 The internet cafe phenomenon was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network. Gregori designed
Premium Video game Internet
HISTORY OF INTERNET CAFE (COMPUTER SHOP) The online café phenomenon was started in July 1991 by Wayne Gregori in San Francisco when he beganSFnet Coffeehouse Network. Gregori designed‚ built and installed 25 coin operated computer terminals incoffeehouses throughout the San Francisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System that offered an array of electronic services including FIDOnet mail and‚ in 1992‚ Internet mail.[1] The concept of a café with full Internet access
Premium Bank Credit union
can improve the performance of Thorpe Park. In this task‚ I will be explaining how Thorpe Park manage their human‚ physical and technological resources and how good management of these resources improve their performance. 1. Good management of Thorpe Park’s physical resources Physical resources are the man-made tools or equipment needed for the day-to-day running of Thorpe Park. Basically‚ physical resources are anything that provides Thorpe Park with the means to perform its business processes
Premium Employment Recruitment Customer
When I went to go see The Lion King on Broadway a few words came to mind after the play; amazing‚ stunning‚ and unbelievable! I was a little unsure at first‚ because I thought I was too young to see something from a Disney World production. I was also wondering how Disney was going to manage putting a film starring non-human characters‚ into a three-dimensional stage. However‚ using all their “Disney magic” with a little help from a great stage producer The Lion King Musical kept my attention all
Premium The Lion King Simba
Customer care Caring about your customers — and showing it through your service — gives you a high return on the time‚ effort and money you invest. Loyal customers are well worth nurturing. They buy more‚ more regularly. And the cost of selling to them is almost nil‚ whereas finding new customers is an expensive business. Satisfied customers will recommend your product to others. Dissatisfied customers will complain about you to an average of ten other customers and potential customers
Premium Customer service Sales Customer
INTRODUCTION The Pizza Ordering System is a new system that replaces the current manual and telephone processes for ordering and picking up lunches in the Process Impact Pizza. The system is expected to evolve over several releases‚ ultimately connecting to the Internet ordering services for several local restaurants and to credit and debit card authorization services. The present existing system of pizza ordering is done manually or by telephone‚ which is too lengthy and tedious. •Purpose: The
Premium Pizza Naples Pizza delivery
The Caproni CA.310 WWII Bomber Facts and ideas on the Caproni CA.310 WWII lightweight bombing aircraft. Ninety-two point four percent (92.4%) of the Caproni Ca .310 were sent back to the company that made them because of dysfunctions and flaws in the design. To begin with‚ here are four flaws in the design of the Caproni Ca.310 that caused it to be discontinued as a military aircraft. First‚ the aircraft had very low caliber guns to protect it from the an attack (Libeccio) web: 30 Oct. 2015
Premium World War II World War I Aircraft
liquidity position of the corporate. However‚ in some cases‚ current assets are lower as compared to current liabilities (known as negative working capital) then how can a firm manage the level of liquidity. Negative working capital arises in cash base business‚ efficient utilisation of resources and sound inventory management etc‚ which leads to minimum stock of inventory etc.‚ and the overall impact is lower level of current assets. On the other hand‚ due to better contract and negotiations to the creditors
Premium Working capital Inventory Balance sheet