"Rhetorical strategies in political ads" Essays and Research Papers

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    Vintage Coco-Cola Ad

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    Coco-Cola Vintage Ad Elizabeth Hamilton Professor Smith Devry University March 28‚ 2014 Coco-Cola Vintage Ad Throughout its history Coco-Cola has always managed to use advertising as a powerful tool to create that special atmosphere in the minds of consumers that differentiates Coco-Cola from just some generic cola. In the past it was also extremely effective in advertising its product gaining a lot of market share and getting to the top of the market in terms of

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    Political Poster

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    Political posters are usually overlooked by the American public. The reason is political  posters or handouts are dull and uninteresting to the public. However‚ in the 2008 presidential  election in the United States of America‚ a poster of the democratic candidate was seen  practically everywhere. That democratic candidate‚ then‚ is now the president of the United  States‚ Barack Obama. The iconic image was created by a street artist by the name of Shepard  Fairey.1 How does a street artist’s work become the image of a high profile campaign

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    Political Advertising

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    What is Political Advertising? Advertising whose central focus is the marketing of ideas‚ attitudes‚ and concerns about public issues‚ including political concepts and political candidates. The essential task of political advertising is to gain the confidence of the people for their acceptance of ideas and‚ in the case of political campaign advertising‚ to influence their vote. Political advertising differs from commercial advertising in that the product is either a person or a philosophy rather

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    Ad Campaign Analysis

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    Six marketing lessons from Red Bull Stratos by Nicola Kemp‚ 19 October 2012‚ 1:20pm 2 Comments The success of the Red Bull Stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society‚ not just their bottom lines‚ writes Nicola Kemp Red Bull Stratos It was a greater feat than any 30-second spot has ever achieved: skydiver Felix Baumgartner dropped from near-space (23 miles high) back to the Earth’s surface. It was an astonishing display of

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    Why is it important? A. Define four of the following: 1. Pax Romana- When: 31 BC- 180 AD Where/what civilization: Roman Empire Why: stands for “Roman Peace” which proceeded from Augustus’ achievements for six generations. The region from Bristol to Belgrade was unified one center of authority. The arts‚ literature and trade flourished in this era. 2. Caligula- When: - 37 AD- 41 AD Where/what civilization: Roman Empire Why: he

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    Ad Parnassum Analysis

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    Ad parnassum is one of the greatest painting that it was drawn by such a famous artist ‘Paul Klee’ and he had used so many different techniques in his painting. So‚ during 1928 to 1929 Paul Klee was traveled to Egypt so after he was back he drew this painting so the paint represent his trip to Egypt he wanted to give us a message of what he have seen in Egypt. In this artwork he had drawn so many small squares and he had colored them to represent a painting. And I liked the way he has used some techniques

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    Rhetorical Analysis

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    Rhetorical Analysis of Pedigree Advertisements Advertisements are everywhere. From billboards‚ to magazines‚ to newspapers‚ flyers and TV commercials‚ chances are that you won’t go a day without observing some sort of ad. In most cases‚ companies use these ads as persuasive tools‚ deploying rhetorical appeals—logos‚ pathos‚ and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here‚ both endorsing Pedigree products‚ serve as excellent examples

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    Nutritional Needs Ad

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    Ashley Jones SCI/220 University of Phoenix June 1‚ 2015 Nutritional Needs Ad The fetal origins hypothesis proposes that certain genes in the fetus may or may not be “turned on” depending on the environment that the mother is exposed to while pregnant (Hampton‚ 2004). Healthy embryo and fetal development is highly dependent upon the growth rate and the complexity of the easiness of how deficit any nutrients needed during the stages of development could affect the delicate

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    stereotypes people. An example of perceiving ads is a Victoria’s Secret ad versus a Polo ad. Every Victoria’s secret ad is similar to each one. This company presents that woman should be super skinny with an outstanding figure. In this ad they are promoting a new perfume on the market. She is walking outside at night with just a bra and panties on. During the commercial nothing is said and the model is just being sown from different angles. Many of their ads use very intriguing colors to attract your

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    that public as well as the judge that Bigger’s violent nature is spawned from the oppressive society that keeps him and other African Americans in constant fear and poverty. He achieves success in articulating his points by employing various rhetorical strategies: similes‚ cause and effect‚ and comparison. The speech is punctuated with similes. He uses them to relate Bigger and society to other parts of life. "The complex forces of society have isolated here for us a symbol‚ a test symbol. The prejudices

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