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    Strategic Management Project Bachelor’s in Banking and Insurance (Sem-6) Topic – Strategies of ICICI Insurance Business Submitted to : Submitted by : Prof. N. Punjabi Aman Vijay Roll No. - 56 1/28/2013 INDEX TOPIC | PAGE NO. | Introduction – Company Background | 3 | ICICI Prudential Life - Promotional strategy | 4 | CRM Strategies | 8 | Article - Profitable Growth Culture at ICICI Prudential : | 11 | ICICI Lombard GIC LTD. * Conquering New

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    2. What is culture? Explain the internal and external impact of culture on organizations. Organizational culture can be difficult to define and even harder to change. It is essentially the sum total of the attitudes‚ behaviors‚ beliefs‚ and traditions of an organization. It encompasses the collective goals of a company and the standards of expected behavior in achieving those goals. And it describes the environment and manner in which employees interact with each other and the market. “Every company

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    Describe the steps in strategic management process . The strategic management process is more than just a set of rules to follow. It is a philosophical approach to business. Upper management must think strategically first‚ then apply that thought to a process. The strategic management process is best implemented when everyone within the firm understands the strategy. Strategic management is a continuous process that appraises the business and industries in which the organization is involved;

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    INTRODUCTION Company Background . AirAsia Berhad was established in 1993 and started operations on 18 November 1996. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator

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    Strategic Management MG334 Essay 1: “Describe the deliberate and emergent processes for developing strategies and discuss the best approach for delivering sustainable competitive advantage.” Caoimhe Greene-13101870 Strategic management is one of the core fundamentals of a competitive business. This essay will discuss deliberate and emergent processes for developing strategies and the best approach for delivering sustainable competitive advantage. Strategy

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    Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation. Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. It suggest that every organisation should think of itself as comprising three types of business or activity‚ defined by their horizons in terms of years

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    Strategic Management Question 1 : You are in the business of jewelry making since generations and your business is flourishing; now you are planning to expand your business globally. What Strategic options will you chose for entering and competing in Foreign markets? Answer : Establishment Name: Sri Mahavir Jewelry‚ Estd. : 1938 Jewelry has been part of human civilization for a long time. And today‚ jewelry is used as symbols for celebrations such as engagements‚ wedding‚ and anniversaries

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    Strategic Human Resource Management Strategic Human Resource ManagementStrategic Human Resource Management – The linking of HRM with strategic goals and objectives in order to improve business performance and develop organizational cultures that foster innovation and flexibility. – Formulating and executing HR systems—HR policies and activities—that produce the employee competencies and behaviors the company needs to achieve its strategic aims. Linking Corporate and HR

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    Introduction This is a 2‚000 word individual assignment which covers the following learning outcomes: • Apply knowledge and skills in relation to the key aspects of the strategic management process. • Compare different theories and perspectives of strategic management and use and appraise them appropriately. |Content |Page | |Introduction

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    Strategic planning for company management has gotten more complex over the years. As times have changed‚ so have the various factors that a company may face throughout the years. Many things have changed‚ such as ethical concerns or issues‚ diversity issues‚ global nature concerns‚ and technological advances and innovations. Strategic managers have to be able to adapt their company to the constantly changing factor that the company may face. Strategic managers have to know what ethical concerns or

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