Question 1 Which role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as General Motor? Visit the company’s South African website at http://www.gmsa.co.za and use the information obtainable from it to formulate your answer. At the business unit level the strategic issues of General Motors are both practical co-ordination of operating units and about developing and sustaining a competitive advantage for the cars and industry
Premium Marketing Strategic management Automotive industry
(2004)‚ “The Outlook for E-Business in the Automotive Industry”‚ Reuters Business Insight – Strategic management reports Datamonitor (2006a) “Tata Motors: company profile”‚ Datamonitor‚ 17.07 Datamonitor (2006b)‚ “Global Automotive industry”‚ Datamonitor‚ 01.10 Hill‚ C KPMG (2004) “KPMG’s Automotive Industry Survey”‚ Momentum in the Automotive Industry Lilly‚ B Mintel (2006) “Cars - UK ”‚ Mintel Group‚ October. Nieuwenhuis‚ P. & Wells‚ P. E. (2003)‚ The Automotive Industry and the Environment : A Technical
Premium Tata Motors Automotive industry
Introduction Ford Motor Company is one of the largest multinational automaker in the world and part of the Detroit Big Three‚ along with GM and Chrysler. Since its inception in June 16‚ 1903‚ Ford has gone through many ups and downs. Competition from domestic and international manufacturers‚ globalization‚ advancements of technology and the great economic downturn in 2007-2008 meant that Ford had to rethink several of its strategic decisions if it had to survive in the marketplace. When Henry Ford
Premium Ford Motor Company Automotive industry
Tata Motors The Indian Automobile industry The automotive sector is one of the core industries of the Indian economy‚ Continuous economic liberalization over the years by the government of India has resulted in making India as one of the prime business destination for many global automotive players. The automotive sector in India is growing at around 18 per cent per annum. The cumulative annual growth rate of production of the automotive industry from the year 2000-2001 to 2005-2006 was 17 per
Premium Tata Motors Automotive industry Ranbaxy Laboratories
INDEX Sr. No. | Chapters | Page no. | 1. | Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR
Premium Automotive industry Motorcycle Honda
The technology I have chosen to look at in this report is Executive Information Systems (EIS) and I will focus on its impact upon the automotive industry. I will firstly introduce EIS and the automotive sector‚ then assess the impacts that implementing EIS would have‚ try to recommend the best course of action when introducing EIS and finally try to sum up the implementation of this technology in an executive summary. Introduction The term "Executive Information System" was first coined in
Premium Decision theory Decision making Automotive industry
to spreading concerns over the environment. Opportunities Ferrari : • Growth in the global market for high-performance super-cars due to growing economies & developing nations. • Expansion of the brand through entering into new & important automotive markets like India wherein competitors like Porsche have already set up base. • Enlargement of customer base (increase appeal of their products to a more variety of buyers) through adding comfort‚ roominess‚ luggage space‚ engines that are more
Premium Competition Automotive industry Brand
give out great deals to buyers who normally bargain before buying a car to get the industry moving. The key suppliers is the steel industry‚ Overall there are high barriers of entry into the automotive industry because the there are many close substitutes‚ direct rivals‚ within the industry. The automotive industry is competitive and any of these rivals can decrease
Premium Automobile Renault Japan
speed to market of new products need to match that of the industry category so the company can be successful. 1. What are the competitive challenges of the automotive industry in 1997 and beyond? How is BMW affected? In general‚ in the last decade the market has witnessed a power shift from manufacturers to consumers. The automotive industry did not escape this trend. Customers wanted to have more variety of cars‚ and more affordable ones without sacrificing quality. In order to meet this
Premium New product development Management Automotive industry
General Motors have been a backbone of the United States economy and there eminent collapse in the current economy crisis is likely to have negative impacts on the United State’s economy. However‚ the problem at GM and in the general United States automotive industry cannot be attributed to the current economic crisis alone. Their problems can be traced to the oil crisis of the 1970s where the government came up with new rules aimed at reducing the rate of fuel consumption. Consequently‚ General Motors
Premium Automotive industry General Motors