Report :Hotels today are much more than just a place to sleep and rest. Many travelers view them as a great part of a gateway experience. After I had my lecture on Segmentation market‚ I had to researched and analyzed the segment market for two‚ 5 stars‚ hotels ( Hyatt Hotel ‚ Amaya Group Hotel ) . Firstly am going to define the “Market Segmentation”. Then‚ how to segment my target markets‚ under which categories. At the same point‚ am going to apply these categories in both hotels. Segmentation
Premium Hotel Hyatt Hotel chains
A NEW TENDENCY IN TOURISM SECTOR: THEMED HOTELS AN EMPIRICAL RESEARCH ABOUT TOURIST PROFILE WHO PREFERS TO STAY AT THEMED HOTELS IN ANTALYA AND REASONS OF PREFERENCE Ahmet AKTA ‚ Prof. Dr.‚ Akdeniz University Alanya Faculty of Administration‚ Antalya‚ TURKEY Seden ALGÜR‚ Phd Student‚ Akdeniz University Institute of Social Sciences‚ Antalya‚ TURKEY ABSTRACT Tourism being industry without chimney in our country which has stepped important paces with membership process of the EU‚ has been
Premium Hotel Tourism Destination hotel
Executive Summary In March 2014‚ my friends and I is interested in the development of a luxury hotel‚ planned to be operated by a well renowned hotel brand‚ a feasibility study was commissioned to be made. The purpose of this paper is to investigate the opportunities and risks of operating a high class hotel at the designated location. In order to determine whether a feasible operation of such an establishment is possible‚ the various key factors of competitive business in this particular market
Premium Credit card Hotel Hotels
SOGO HOTEL MISSION To operate growing chain of lodging facilities profitably throughout the country exceeding the expectations the earning loyalty of guest through excellent accommodation and superior service and we do it as a team. VISSION We lead dominate the lodging industry in the Philippines. HISTORY Hotel Sogo was originated by two capitalist-proficient that was clustered in 1992. The individuals are pro-hotel businessman practiced in motel chain as supervisor in over 20 years and a commercial
Premium Hotel Lodging Motel
Introduction Radisson hotels were in 1938 founded in by Curtis L. Carlson. The majority of Radisson branded hotels are located in the United States. The company’s headquarters is located in Minneapolis‚ Minnesota‚ where the first Radisson Hotel was built. This city is also headquarters to the parent company‚ Carlson Companies. Carlson Companies‚ Inc. is one of America’s largest privately owned corporations with total system sales of $13.4 billion in 1996 and $20 billion in 1997. Carlson Companies
Premium
QUALITY IN HOTEL SERVICE: THE CASE OF THREE STAR HOTELS IN DA NANG VIETNAM *** ABSTRACT Nowadays‚ “service quality” is mentioned a lot when hoteliers and marketers discuss about how to improve a hotel’s competition capabilities. Many researchers figure out that customer use five dimensions to judge service quality of a hotel – tangibles‚ reliability‚ responsiveness‚ assurance‚ empathy. The gap between expected and perceived service is a measure of service quality. The fact that hotels and resorts
Premium Hotel
Utmost Hotel‚ similar to its name‚ the hotel aims to serve our guests with our five-star services which let the guests indulge in this utmost experience during their stay in the hotel. This luxurious hotel is located on a hilltop where this strategic location enables our guests to enjoy spectacular night view of the whole city‚ feeling as if the city is just under their feet. Our hotel is also a great place for bird-watching and this attracts many bird-lovers to pay a visit to our hotel. This hotel
Premium The Guest Nature Hotel
By Franko Ference Hotel ratings are often used to classify hotels according to their quality. The development of the concept of hotel rating and its associated definitions display strong parallels. From the initial purpose of informing travellers on basic facilities that can be expected‚ the objectives of hotel rating has expanded into a focus on the hotel experience as a whole. Today the terms ’grading’‚ ’rating’‚ and ’classification’ are used to generally refer to the same concept‚ that is to
Premium Hotel Concept Star
Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
Premium Nikita Khrushchev Soviet Union Joseph Stalin
Mini Case 1: Hotel Continental By Rodriguez & Echanis Fundamentals of Management‚ Text & Philippine cases (6th Ed) Quezon City‚ Philippines: Diwata Publishing‚ Inc.‚ pp. 69 – 74 I. Personal Perspective To venture to another business as an answer to a growing demand could be an opportunity to grow and expand ones capability in handling business. There are so many nature of businesses and each requires keen knowledge if not thorough for
Premium Hotel Travel Lodging