PRODUCTIVITY AND PROFITABILITY ANALYSIS- A CASE STUDY OF RAJSHAHI SUGAR MILLS. LTD. A Research (Thesis) report submitted to the University of Rajshahi for the degree of Master of Business Administration (MBA) in Accounting and Information Systems |Supervisor |Submitted By: | |Professor DR. MADAN MOHAN DEY |TANMAY BISWAS
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1. Customer Service Encounter 1.1 Service Encounter I went to an OPPO outlet to get several phone covers of different phone models. When I entered the store‚ I was approached immediately by a staff with a smile. She inquired if I needed help with anything. I told her the models of the phone covers I need while maintaining eye contact with me. She then took the covers and passed it to me promptly. I went home after the purchase and realised I got the wrong phone case of one phone model. I went back
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Banyan Tree Update Information Graeat Article on Branding Banyan Tree http://www.slideshare.net/sonising/01-banyan-tree-hotels-and-resorts Banyan Powerpoint Presentation – Developing a Powerful Service Brand * Factors behind expansion success 1. Choice of target segment 2. Positioning and branding strategy 3. Product/service design and delivery 4. Aggressive internal marketing 5. Winning the support of local communities and public interest groups 6. Pioneer status:
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Md. Saffer Uddin The Impact of Sensory branding (five senses) on consumer A Case study on “Coca Cola” Business Administration Master’s Thesis (15 ECTS) Term: Supervisor: Autumn 2011 Lars Haglund Abstract Background: Branding is a key factor in marketing. In the past‚ most of the companies were using audio-visual stimuli for differentiating their brands from the competitors. Now companies are working hard to achieve some degree of differentiation in their brands from the competitors
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Employee Branding: Employee branding is how employees adopt the organizational culture and how the culture influence employees in achieving the band image which is the prime goal of an organization. It is a process of training the employees and makes them understand their responsibilities and their duties with proper motivational factors to reach and build good brand image of the organization with customers. The employee brand is the image presented to an organization’s customers and other
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Chapter 1 Marketing: Creating and Capturing Customer Value PART 1. MULTIPLE CHOICE QUESTIONS 1) According to management guru Peter Drucker‚ "The aim of marketing is to ________." A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products 2)What do companies call a set of benefits that they promise to consumers to satisfy their needs? A) market offering B) value proposition C) demand satisfaction D) need
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stakeholders- HR/employer branding in brief- benefits of employer brand- how to promote employer brand- The process of employer branding employer brand image corporate identity employer brand reputation unanswered questions Challenges in building a strong employer brand?- employer brand projects can be very complex more so if a company has a globally dispersed workforce that operates across diverse cultures- what makes a good employer?- employer branding practices of business leaders’
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PLANNING AND OPERATING A RESORT BASED SPA: Introduction: The purpose of this research is to provide information for owners‚ operators and developers of resorts who are thinking about adding a spa to their property or project. The definition of a resort‚ in the context of this research is a place where guests visit for recreation‚ health and pleasure. The location is very important and resorts can be found in places such as beaches‚ mountains‚ lakes‚ tropical settings or in areas
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Are CSPs Truly Customer Centric? If you ask any company today if they care about their customers‚ they all say‚ “Yes.” If you dig a little further and continue asking questions such as‚ “Are you a customer-centric company?” they would probably say yes as well. After all‚ the concept of customer centricity has been around for more than 50 years. In 2009‚ a study conducted by the CMO council showed that approximately half of all companies state that they’re extremely customer-centric. But‚ when the
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Corporate Social Responsibility and branding in a developing country. 1. Introduction In this chapter the background of the thesis will be presented and discussed. Moreover‚ a literature review‚ research problem and research questions will be introduced in order to get an understanding of the study purpose. This is followed by the limitations and disposition. 1.1 Background The companies of today are very aware of what the public and other stakeholders demand from the companies´
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