Employer Branding

ABSTRACT: Employer brand is the image of an organization as a great place to work in the minds of its current employees and key stakeholders- HR/employer branding in brief- benefits of employer brand- how to promote employer brand-
The process of employer branding
 employer brand image
 corporate identity
 employer brand reputation
 unanswered questions
Challenges in building a strong employer brand?- employer brand projects can be very complex more so if a company has a globally dispersed workforce that operates across diverse cultures- what makes a good employer?- employer branding practices of business leaders’ organization- The changing world of employment brands and hr:
 combining marketing and hr
 the future- employer branding in recession.
INTRODUCTION:
Employer brand is the image of an organization as a great place to work in the minds of its current employees and key stakeholders. It is the development of such an organizational culture which fosters a sense of belongingness with the company and encourages the employees to share organization's goals for success. In short, it is the value of the company in external marketplace. The goal of employer branding is to create loyal customers; the customers here being the employees. An employer brand represents the core values of an organization. Companies that are considered good employers have a strong identity and an image in the marketplace. Building such a brand requires a lot of introspection by the company, and answering the questions, "what kind of company we are, and want to become?" and "how do we live up to the expectations of our stakeholders?"
HR/EMPLOYER BRANDING IN BRIEF:
 Attracting & branding activities towards the target talent
 Recruiting - selecting, interviewing and hiring talent
 Training - making sure co-workers have the right skills
 Retaining - creating working conditions that encourage talent to stay on
 Developing and